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Guide · B2B fintech · 404 companies counted · updated 2026-11-14

The B2B fintech stack: business accounts, cards and spend

Business banking, corporate cards, payables and the data integrations that tie them to the books: what B2B fintechs disclose and who they build on.

The short version

  1. 44% of the 404 B2B fintechs in the index disclose accounts; Cross River is named by 7 of the 166 that use a provider (4%).
  2. The next most common layer is payments: 31% disclose it, most often through Stripe.
  3. 61% run two or more financial layers and 37% run three or more; the average is 2.3 layers per company.
  4. Companies that run accounts are 4.5× as likely to also offer FX and payouts (24%, against 5% of those that don't).
  5. The most common two-provider stack is Stripe for payments with Plaid for data connectivity, at 7 companies.

B2B fintechs sell money movement to other businesses: accounts, cards, bill pay, payroll and treasury. Their stacks are deeper than most, because their products often need their own bank, processor or licence behind them.

They also live or die on integrations with accounting systems, because a business account that does not reconcile is a support ticket. This guide counts both.

Layer by layer · 404 B2B fintechs

What B2B fintechs embed

The share of B2B fintechs whose public disclosures name each financial layer, and the providers named most often. Layer names link to the full leaderboard; provider names link to the provider’s page.

Banking / BaaS44% · 177

Cross River is named by 7 of the 166 that use a provider, ahead of Evolve Bank & Trust and Sutton Bank. No provider holds more than an eighth of it. 12 run it on their own licence or in-house.

Cross River7Evolve Bank & Trust6Sutton Bank6Swan6Modulr5
Payments / PSP31% · 127

Stripe is named by 46 of the 107 that use a provider, ahead of Adyen and Checkout.com. One provider holds 43% of the layer. 31 run it on their own licence or in-house.

Stripe46Adyen16Checkout.com11PayPal11GoCardless5
Sponsor bank30% · 122

Cross River is named by 8 of the 122 that use a provider, ahead of Evolve Bank & Trust and WebBank. No provider holds more than an eighth of it.

Cross River8Evolve Bank & Trust8WebBank7Sutton Bank6Column5
Lending / capital27% · 108

WebBank is named by 3 of the 35 that use a provider, ahead of Cross River and First National Bank of Omaha. 82 run it on their own licence or in-house.

WebBank3Cross River2First National Bank of Omaha2Mambu2
Card issuing24% · 97

Marqeta is named by 8 of the 90 that use a provider, ahead of Adyen and American Express Sync. No provider holds more than an eighth of it. 8 run it on their own licence or in-house.

Marqeta8Adyen4American Express Sync4Swan4Lithic3
Financial data connectivity23% · 94

Plaid is named by 33 of the 94 that use a provider, ahead of Apideck and GoCardless.

Plaid33Apideck9GoCardless7Airwallex5Rutter5
FX / payouts13% · 54

Airwallex is named by 8 of the 50 that use a provider, ahead of Currencycloud and Nium. 6 run it on their own licence or in-house.

Airwallex8Currencycloud7Nium7Wise Platform7Brightwell2
Spend management7% · 29

BILL is named by 4 of the 18 that use a provider, ahead of Pleo and Airwallex. 12 run it on their own licence or in-house.

BILL4Pleo3Airwallex2Brex2Findity2
Payroll / EWA7% · 28

Check is named by 3 of the 12 that use a provider, ahead of Gusto Embedded. 17 run it on their own licence or in-house.

Check3Gusto Embedded2
KYC / identity6% · 25

Alloy is named by 3 of the 25 that use a provider, ahead of footprint and Onfido.

Alloy3footprint3Onfido3Persona3Sumsub3
Expansion paths

How the stack grows

Companies rarely stop at one layer: 61% of B2B fintechs run two or more. These are the layers that travel together most strongly, compared with companies that don’t run the first one.

With Banking / BaaS, 24% also run FX / payouts
with accounts
24%
without
5%
4.5× as likely · 42 of 177 companies
With Financial data connectivity, 32% also run FX / payouts
with data connectivity
32%
without
8%
4.1× as likely · 30 of 94 companies
With Payments / PSP, 24% also run FX / payouts
with payments
24%
without
8%
2.9× as likely · 31 of 127 companies
With Card issuing, 26% also run FX / payouts
with cards
26%
without
9%
2.7× as likely · 25 of 97 companies
With Payments / PSP, 35% also run Financial data connectivity
with payments
35%
without
18%
2.0× as likely · 45 of 127 companies
With Payments / PSP, 13% also run Spend management
with payments
13%
without
4%
3.1× as likely · 17 of 127 companies
Examples

Stacks in the wild

Six B2B fintechs with deep public stacks. “Own” marks a layer the company runs itself. Each card links to the full dossier.

If you are building one

The decisions, with the data next to them

1

The account: BaaS, direct bank or own licence

Business accounts need a bank behind them. In Europe several B2B fintechs run on an e-money platform or their own licence; in the US the account sits at a partner bank, reached directly or through an API or BaaS layer.

In the data: 44% of B2B fintechs disclose accounts. Most named: Cross River (7), Evolve Bank & Trust (6), Sutton Bank (6). See the layer · full leaderboard

2

Corporate cards

Card programs earn interchange, often the main revenue line for spend-management products. The issuer processor and the bank are often different companies.

In the data: 24% of B2B fintechs disclose cards. Most named: Marqeta (8), Adyen (4), American Express Sync (4). See the layer · full leaderboard

3

Reconciliation and data

Syncing transactions, bills and receipts to accounting systems is table stakes for business finance. Unified accounting APIs and open-banking aggregators cover it without building one integration per system.

In the data: 23% of B2B fintechs disclose data connectivity. Most named: Plaid (33), Apideck (9), GoCardless (7). See the layer · full leaderboard

By region

Where the B2B fintechs are, and who they use

RegionCompaniesMost-named payments providerMost-named banking provider
US164Stripe24Cross River6
EU82Stripe10Swan6
UK43Stripe7Modulr3
APAC31too few to saytoo few to say
LATAM25too few to saytoo few to say
Africa23too few to saytoo few to say

How this is counted: 404 B2B fintechs in the Embedded Finance Index, each with a dossier built from its own public disclosures. A company counts for a layer when it names a provider for it or runs it in-house; a company that discloses nothing about a layer is not counted, so every share is a floor. Provider spellings are merged. Data as of 2026-11-14. See also embedded finance statistics and every leaderboard.

The B2B fintech stack: business accounts, cards and spend — frequently asked

Which payment providers do B2B fintechs use?

Of the 404 B2B fintechs in the Embedded Finance Index, 107 name a payments provider. The most named are Stripe (46), Adyen (16), Checkout.com (11), PayPal (11), GoCardless (5).

What financial products do B2B fintechs embed most often?

accounts (44%), payments (31%), a sponsor bank (30%), lending (27%), counted from public disclosures of 404 B2B fintechs. 61% run two or more layers.

What do B2B fintechs add after accounts?

Companies that run accounts are 4.5 times as likely to also offer FX and payouts: 24% of them do, against 5% of the B2B fintechs that don't run accounts.

How are these numbers counted?

Each company in the Embedded Finance Index has a dossier built from its own public disclosures: website, documentation, terms, filings and press. A company counts for a layer when it names a provider for it or runs it in-house. Companies that disclose nothing about a layer are not counted for it, so every share is a floor. Data as of 2026-11-14.

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Analysis
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By theApideck research team— the unified API platform behind this guide.