Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 296 companies across 5 categories.
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Plaid was founded in 2013 as an open banking data aggregator, enabling consumer bank-account connections to financial apps via API. After a failed $5.3B Visa acquisition in 2021, Plaid raised a $425M Series D and pivoted from pure data connectivity toward a broader financial infrastructure platform — layering in identity verification, fraud decisioning, income verification, payment initiation, and credit risk scoring. By 2025, the company had broadened its narrative further around AI-powered financial intelligence, with its Cash Advance Index product exemplifying the shift from data plumbing to risk decisioning infrastructure.
Other Open Banking providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/plaid/install" width="1" height="1" alt="" style="display:none">296 companies disclose Plaid in their stack in the Embedded Finance Index 2026, including Invitation Homes, EastWest Bank, Codat, Stake Rent, Varo, Sardine, Comun, Facet Wealth, Onpath Fcu, Finrise and 2 others.
Plaid is an embedded-finance provider in Open Banking, PSP, Unified Payroll/HRIS, Transaction Enrichment and KYC. It ranks #1 of 89 Open Banking providers by disclosed buyers.
The most-disclosed Open Banking alternatives to Plaid are Salt Edge (60 buyers), GoCardless (56 buyers), MX (56 buyers), Tink (43 buyers), TrueLayer (43 buyers) and Yapily (40 buyers).
Plaid was founded by Zach Perret and William Hockey and is founded in 2013, headquartered in San Francisco, California, USA.
Plaid has raised ~$1.3B in total.
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