← Embedded Finance Index 2026/Vendor

Gusto Embedded

Provider
PayrollInsurance

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 14 companies across 2 categories.

gustoembedded.com ↗Open Banking Tracker profile ↗
CategoriesPayroll, Insurance
Rank#5 of 35 in Payroll
Buyers14 companies
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Who uses Gusto Embedded
14 companies disclose Gusto Embedded in their stack
Starkel NutritionGroundCloud (Descartes)XeroSquireArchyJPMorgan Workplace SolutionsBQE SoftwareNexus Solutions For AutismFreshBooksJ P MorganMagpie Health AnalyticsVagaro+2 more
Buyer mix · 14 of 14 classified
Vertical SaaS / Healthcare · 3Bank / National · 2Horizontal SaaS / Accounting · 2Vertical SaaS / Architecture & Engineering · 1Vertical SaaS / Barbershops · 1Vertical SaaS / Beauty & Wellness · 1Vertical SaaS / Dental · 1Vertical SaaS / HR & Equity Compensation · 1
US · 10APAC · 1Canada · 1EU · 1UK · 1
What the disclosures say
Starkel Nutrition
“Gusto case study explicitly names Starkel Nutrition (gusto.com/customers/case-studies/starkel-nutrition); Gusto Embedded is listed as a known customer in TIER 1 evidence.”
Xero
“Small Business Customers, Powered by Gusto' — built on Gusto Embedded.”
Squire
“PR Newswire 2021-06-30: 'Squire To Offer Integrated Payroll Functionality With The Help of Gusto Embedded Payroll.'”
Archy
“Gusto Embedded publicly lists Archy as a customer on their partners page (embedded.gusto.com/partners) — TIER 1 known_customer_listing.”
J P Morgan
“Banking Dive article confirms JPMorgan tapped Gusto to offer embedded payroll services via Gusto Embedded API, integrated with Chase Payment Solutions for SMB customers with single sign-in via chase.com.”
Magpie Health Analytics
“Additionally, Gusto Embedded appears in the known_customer_listings tier-1 evidence.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Gusto Embedded? Claim this profile above to unlock your own full list.
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Alternatives to Gusto Embedded

Other Payroll providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Gusto26 buyers →Check16 buyers →Remote16 buyers →Salsa16 buyers →ADP8 buyers →Stripe8 buyers →Toku4 buyers →RazorpayX Payroll3 buyers →
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Ranked #5 of 35 in Payroll — Embedded Finance Index 2026
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