Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 33 companies across 1 category.
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Persona started in 2018 as a horizontal identity verification platform, deliberately not targeting a single vertical the way competitors did. Over time it expanded from fraud/KYC into KYB, AML screening, age assurance (notably powering Reddit's age gate), and workforce/customer identity for non-financial hosts. The Series D thesis explicitly reframes the company around identity for agentic AI — verifying humans behind LLM access, developer accounts, and platform interactions.
Other KYC providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/persona/install" width="1" height="1" alt="" style="display:none">33 companies disclose Persona in their stack in the Embedded Finance Index 2026, including Fiscozen, Vestiaire Collective, Twilio, Klarna, OnePay, Float, Crediviva, Field Nation, Bridge, Toast and 2 others.
Persona is an embedded-finance provider in KYC. It ranks #4 of 64 KYC providers by disclosed buyers.
The most-disclosed KYC alternatives to Persona are Sumsub (40 buyers), Onfido (35 buyers), Veriff (35 buyers), Stripe (24 buyers), Socure (23 buyers) and Alloy (21 buyers).
Persona was founded by Rick Song and Charles Yeh and is founded in 2018, headquartered in San Francisco, California, USA.
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