Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 32 companies across 1 category.
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Founded 2019 as 'Plaid for commerce' — a unified e-commerce data API. Expanded from commerce into accounting, payments, ads, and bank feeds APIs to become the unified integration layer for B2B fintech. Recent 2024-2025 pivot toward Embedded ERP and Agentic Commerce positions Rutter as infrastructure for AI-driven financial workflows and native ERP-embedded fintech products, rather than just a data pipe.
Other Unified Accounting providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #3 of 16 in Unified Accounting — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/rutter/install" width="1" height="1" alt="" style="display:none">32 companies are linked to Rutter in the Embedded Finance Index 2026, through their own public disclosures or Rutter's published customer list, including Zoho, Microsoft Dynamics 365, Exact, Kashflow, RoadSync, Alibaba, PortPro, Shoplazza, DoorDash, Sage Intacct and 2 others.
Rutter is an embedded-finance provider in Unified Accounting. It ranks #3 of 16 Unified Accounting providers by linked companies.
The most-named Unified Accounting alternatives to Rutter are Apideck (60 buyers), Codat (32 buyers), Nango (6 buyers), Merge (3 buyers), Omniboost (2 buyers) and Pennylane (2 buyers).
Rutter was founded by Peter Zhou and Eric Yu and is founded in 2019, headquartered in San Francisco, California, USA (also NYC office).
Rutter has raised ~$28.5M disclosed in total.
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