← Embedded Finance Index 2026/Vendor

Adyen

Provider
PSPFX / PayoutsBaaSCard IssuingSpend / APTokenizationKYCOpen BankingLendingSponsor Bank

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 249 companies across 10 categories.

adyen.com ↗Also analysed as a company — its own stack →Open Banking Tracker profile ↗
CategoriesPSP, FX / Payouts, BaaS, Card Issuing, Spend / AP, Tokenization, KYC, Open Banking, Lending, Sponsor Bank
Rank#2 of 476 in PSP
Buyers249 companies
TickerAMS:ADYEN
Market cap~$45B
IPO2018
Pre-IPO raised$266M
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The Adyen family
251 companies use the Adyen family
Unique buyers across 2 brands Adyen owns, deduped (a company using more than one is counted once). The per-brand rows below don’t add up to this total for that reason.
AdyenPARENT249
Adyen for Platforms4
native product
In the press
embeddedfinancereview.com ↗
Coverage of Adyen sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2026-06-16
ROLLER embeds lending with Adyen, Circle K moves 400k cards to Enfuce
ROLLER embeds lending with Adyen Capital, Circle K migrates 400,000 cards to Enfuce, plus Shopware Payments and Swiss adoption data.
Source · Embedded Finance Review ↗
◇ article2026-06-15
ROLLER embeds business lending with Adyen Capital across 3,000 venues
ROLLER embeds business lending across 3,000+ venues with Adyen Capital, turning five years of payments data into revenue-based cash advances.
Source · Embedded Finance Review ↗
◇ article2026-05-04
Kleinanzeigen Moves from OPP to Adyen & 7 More April Stories
Kleinanzeigen, efood, SpareBank 1, OpenAI, Hokodo, TikTok, Canva: April's embedded finance stories. Plus what's next.
Source · Embedded Finance Review ↗
◇ article2026-04-07
Kleinanzeigen migrates to Adyen, efood launches embedded lending
Kleinanzeigen migrates Secure Payment to Adyen. efood launches efood Capital with finmid for 21,000 Greek restaurant partners. Plus four more stories.
Source · Embedded Finance Review ↗
◇ article2026-04-04
Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen
Kleinanzeigen migrates Secure Payment from OPP to Adyen, taking direct control of payment processing and fraud prevention for Germany's largest classifieds marketplace.
Source · Embedded Finance Review ↗
◇ article2026-02-04
Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued
Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.
Source · Embedded Finance Review ↗
◇ article2025-10-07
Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?
Worldpay launches embedded finance with Unit to challenge Stripe and Adyen. Plus Reverb's marketplace wallet strategy with Ansa. Deep dive analysis.
Source · Embedded Finance Review ↗
◇ article2025-06-30
Adyen Co-CEO Reveals Plans to Double Down on Embedded Finance After 63% Revenue Growth
Adyen Co-CEO plans to double down on embedded finance after 63% revenue growth. What this means for payment infrastructure competition.
Source · Embedded Finance Review ↗
Who uses Adyen
249 companies disclose Adyen in their stack
HelloFreshBooking HoldingsBiltWiseZenotiEbay transactionFlowLightspeedMicrosoftBr DgeKIKO MilanoMicrosoft Dynamics 365+237 more
Buyer mix · 249 of 249 classified
E-commerce / Retail · 19Vertical SaaS / Restaurants · 17E-commerce / DTC brand · 14Infrastructure / Payments · 14Fintech / Lending · 13Marketplace / Two-sided · 13Marketplace / Food delivery · 11E-commerce / Platform · 8
US · 83EU · 79UK · 30APAC · 21LATAM · 12MENA · 11
What the disclosures say
HelloFresh
“Adyen publicly lists HelloFresh as a customer at https://www.adyen.com/ (TIER 1 known_customer_listings). [coerced currencies: kept "USD", also reported: EUR; GBP]”
View source · adyen.com ↗
Booking Holdings
“Adyen case study confirms Agoda partnership since 2015.”
Bilt
“Adyen press release (February 27, 2025) on adyen.com explicitly names Bilt as partner: 'Adyen is now helping Bilt to ensure even more efficiency with timely payments on behalf of renters while improving how property managers and owners can receive rent payments.' Bilt's Wikipedia article notes ACH, debit, and credit ca…”
Zenoti
“trust.zenoti.com/subprocessors lists Adyen and Stripe. go.zenoti.com/zpay-agreement.html names Adyen N.V. as the Processor for Zenoti Payments. help.zenoti.com lists supported gateways: Zenoti Payments (US/CA/UK), Payment Express + Ezypay (AU/NZ), JusPay + Plutus/Pine Labs (India). airpay.in appears in subprocessors.”
Ebay transaction
“eBay signed Adyen as primary payments processing partner (ebayinc.com press release). eBay intermediates all payments via eBay Managed Payments — a self-operated payments layer.”
Flow
“flow.io/policies/third-party-payment-providers explicitly states: 'Flow uses Adyen, Stripe, PayPal, and Klarna for payment processing services to process your transactions.' This is a TIER 1 direct source from the target's own domain.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Adyen? Claim this profile above to unlock your own full list.
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Alternatives to Adyen

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe659 buyers →PayPal130 buyers →Checkout.com102 buyers →Worldpay71 buyers →Mollie56 buyers →Braintree51 buyers →Pix51 buyers →Authorize.net39 buyers →
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Ranked #2 of 476 in PSP — Embedded Finance Index 2026
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