ApideckTape
← Embedded Finance Index 2026/Vendor

Adyen

Provider
PSPFX / PayoutsBaaSCard IssuingSpend / APTokenizationKYCOpen BankingLendingSponsor Bank

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 280 companies across 10 categories.

adyen.com ↗Also analysed as a company — its own stack →Open Banking Tracker profile ↗
CategoriesPSP, FX / Payouts, BaaS, Card Issuing, Spend / AP, Tokenization, KYC, Open Banking, Lending, Sponsor Bank
Rank#2 of 537 in PSP
Buyers280 companies
HeadquartersAmsterdam, Netherlands
Founded2006
FoundersPieter van der Does, Arnout Schuijff
Raised~$266M (pre-IPO)
TickerAMS:ADYEN
Market cap~$45B
IPO2018
Pre-IPO raised$266M

Claim this profile. Work at Adyen? Verify your work email to unlock the full buyer list.

Founders & story · from Adyen’s own dossier

Founded 2006 by veterans of Bibit (an earlier Dutch payments business sold to RBS) as a unified global acquirer/PSP for enterprises — explicitly built to replace the patchwork of regional banks/processors merchants had to stitch together. Launched Adyen for Platforms in 2016, pivoting from pure enterprise PSP toward becoming the embedded-finance backbone for marketplaces and SaaS platforms. Obtained a Dutch banking license in 2017 and US/UK/EU licenses thereafter, then layered Issuing (2019), business Accounts, and Capital on top — the strategic bet is that operating its own bank and acquiring stack lets it compress acquiring+issuing+banking into a single rail no competitor (Stripe included) can fully replicate without third-party sponsor banks.

Latest round: IPO (Euronext Amsterdam, June 2018)
Key signals
  • Enterprise-acquirer economics: roughly 17 bps of net revenue on €1.4T processed, converted at a 53% EBITDA margin on one technology stack (FY2025).
Recent developments
  • 2026-02-12FY2025 results: net revenue €2,364M (+18%, +21% constant currency) on €1,394B processed volume (+8%, +21% excluding one large customer); EBITDA €1,246M at a 53% margin; point-of-sale volume €311B (+34%). Guides 20–22% net-revenue growth for 2026 and an EBITDA margin above 55% by 2028. Shares fell ~15% on softer H2 volumes. source ↗
  • 2026-02Adyen + Fresha Capital launch — $5.5M+ embedded SMB capital issued across US, UK, AU, CA, NL, FI, SE source ↗
  • 2024-05Partnership with Cover Genius for embedded insurance payment processing source ↗
  • 2026-06Adyen selected as the new payment services provider for GOV.UK Pay, replacing Stripe. Adyen will handle non-Crown card payments and pay-by-bank services for roughly 1,000 UK public sector organizations (local authorities, armed forces, police), migrating via a phased rollout with no disruption to users. GOV.UK Pay has processed £9 billion across 135+ million transactions since launching in 2016, and currently supports 1,700+ services across 600+ public sector organizations. source ↗
Full dossier: Adyen’s own stack, layer by layer →
The Adyen family
282 companies use the Adyen family
Unique buyers across 2 brands Adyen owns, deduped (a company using more than one is counted once). The per-brand rows below don’t add up to this total for that reason.
AdyenPARENT280
Adyen for Platforms9
native product
In the press
embeddedfinancereview.com ↗
Coverage of Adyen sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2026-10-05
Ryft raises £20m as platform specialists take on Stripe and Adyen
Ryft raises £20m to take on Stripe and Adyen for platforms, alongside Rootline and Embed, now being bought by OpenFX.
Source · Embedded Finance Review ↗
◇ article2026-06-16
ROLLER embeds lending with Adyen, Circle K moves 400k cards to Enfuce
ROLLER embeds lending with Adyen Capital, Circle K migrates 400,000 cards to Enfuce, plus Shopware Payments and Swiss adoption data.
Source · Embedded Finance Review ↗
◇ article2026-06-15
ROLLER embeds business lending with Adyen Capital across 3,000 venues
ROLLER embeds business lending across 3,000+ venues with Adyen Capital, turning five years of payments data into revenue-based cash advances.
Source · Embedded Finance Review ↗
◇ article2026-05-04
Kleinanzeigen Moves from OPP to Adyen & 7 More April Stories
Kleinanzeigen, efood, SpareBank 1, OpenAI, Hokodo, TikTok, Canva: April's embedded finance stories. Plus what's next.
Source · Embedded Finance Review ↗
◇ article2026-04-07
Kleinanzeigen migrates to Adyen, efood launches embedded lending
Kleinanzeigen migrates Secure Payment to Adyen. efood launches efood Capital with finmid for 21,000 Greek restaurant partners. Plus four more stories.
Source · Embedded Finance Review ↗
◇ article2026-04-04
Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen
Kleinanzeigen migrates Secure Payment from OPP to Adyen, taking direct control of payment processing and fraud prevention for Germany's largest classifieds marketplace.
Source · Embedded Finance Review ↗
◇ article2026-02-04
Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued
Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.
Source · Embedded Finance Review ↗
◇ article2025-10-07
Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?
Worldpay launches embedded finance with Unit to challenge Stripe and Adyen. Plus Reverb's marketplace wallet strategy with Ansa. Deep dive analysis.
Source · Embedded Finance Review ↗
Who uses Adyen
280 companies disclose Adyen in their stack
pathwaySpecterHelloFreshBooking HoldingsBiltWiseZenotiEbay transactionFlowLightspeedMicrosoftBr Dge+268 more
Buyer mix · 280 of 280 classified
Vertical SaaS / Restaurants · 20E-commerce / Retail · 19Infrastructure / Payments · 18Marketplace / Two-sided · 16E-commerce / DTC brand · 14Fintech / Lending · 13Marketplace / Food delivery · 11Fintech / SMB banking · 9
EU · 97US · 89UK · 34APAC · 22LATAM · 12MENA · 11
What the disclosures say
pathway
“It only READS data from payment providers (Shopify Payments, PayPal, Klarna, Stripe Payments, Mollie, GoCardless, Adyen, Unzer) via API to generate DATEV bookkeeping exports — these are data sources, not pathway's own PSP relationships.”
Specter
“specter.se/integrationer/adyen/ describes Adyen as Specter's POS acquiring/terminal technology partner delivering acquiring contracts and integrated card terminals for Specter POS. specter.se/integrationer/svea/ describes Svea Checkout as an e-commerce payment integration offering invoice, installments, account, direct…”
HelloFresh
“Adyen publicly lists HelloFresh as a customer at https://www.adyen.com/ (TIER 1 known_customer_listings). [coerced currencies: kept "USD", also reported: EUR; GBP]”
View source · adyen.com ↗
Booking Holdings
“Adyen case study confirms Agoda partnership since 2015.”
Bilt
“Adyen press release (February 27, 2025) on adyen.com explicitly names Bilt as partner: 'Adyen is now helping Bilt to ensure even more efficiency with timely payments on behalf of renters while improving how property managers and owners can receive rent payments.' Bilt's Wikipedia article notes ACH, debit, and credit ca…”
Zenoti
“trust.zenoti.com/subprocessors lists Adyen and Stripe. go.zenoti.com/zpay-agreement.html names Adyen N.V. as the Processor for Zenoti Payments. help.zenoti.com lists supported gateways: Zenoti Payments (US/CA/UK), Payment Express + Ezypay (AU/NZ), JusPay + Plutus/Pine Labs (India). airpay.in appears in subprocessors.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Adyen? Claim this profile above to unlock your own full list.
Unlock the buyer map

See where Adyen’s disclosed buyers are headquartered. Represent Adyen? Claim this profile above instead — it unlocks your own map immediately.

No newsletter, no sharing your address.

What Adyen runs on · from its own dossier
The third-party providers Adyen itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Adyen.
Card Network
VisaMastercard
Insurance
Cover Genius
Open Banking
Adyen Open Banking
Full dossier with evidence for each layer →
Alternatives to Adyen

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe777 buyers →PayPal152 buyers →Checkout.com113 buyers →Worldpay89 buyers →mollie62 buyers →Braintree56 buyers →checkout56 buyers →Pix50 buyers →
Share this rank

An embeddable badge for Adyen’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #2 of 537 in PSP — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/adyen?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/adyen.svg"
       alt="Ranked #2 of 537 in PSP — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/adyen/install" width="1" height="1" alt="" style="display:none">

Adyen — frequently asked

Which companies use Adyen?

280 companies disclose Adyen in their stack in the Embedded Finance Index 2026, including pathway, Specter, HelloFresh, Booking Holdings, Bilt, Wise, Zenoti, Ebay transaction, Flow, Lightspeed and 2 others.

What does Adyen do?

Adyen is an embedded-finance provider in PSP, FX / Payouts, BaaS, Card Issuing, Spend / AP, Tokenization, KYC, Open Banking and 2 others. It ranks #2 of 537 PSP providers by disclosed buyers.

Is Adyen publicly traded?

Yes. Adyen trades as AMS:ADYEN, listed since 2018.

What are the alternatives to Adyen?

The most-disclosed PSP alternatives to Adyen are Stripe (777 buyers), PayPal (152 buyers), Checkout.com (113 buyers), Worldpay (89 buyers), mollie (62 buyers) and Braintree (56 buyers).

Who founded Adyen?

Adyen was founded by Pieter van der Does and Arnout Schuijff and is founded in 2006, headquartered in Amsterdam, Netherlands.

How much funding has Adyen raised?

Adyen has raised ~$266M (pre-IPO) in total.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Adyen and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Adyen and the other buyers it serves.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.