← Embedded Finance Index 2026/Vendor

Column

Provider

BaaS Sponsor Bank Card Issuing Lending PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 17 companies across 5 categories.

column.com ↗Also analysed as a company — its own stack →Open Banking Tracker profile ↗

CategoriesBaaS, Sponsor Bank, Card Issuing, Lending, PSP
Rank#14 of 182 in Sponsor Bank
Buyers17 companies

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Who uses Column

17 companies disclose Column in their stack

Bilt Mercury Beta Mercury Financial Affiniti Mercury Rippling Aspire China Best Egg (marlette)Parafin 360 Payment Solutions Propel Holdings 360 Payments+5 more

Buyer mix · 17 of 17 classified

Fintech / SMB banking · 7Fintech / Lending · 3Fintech / Consumer banking · 2Horizontal SaaS / HR & Payroll · 1Infrastructure / Lending · 1Vertical SaaS / Automotive · 1Vertical SaaS / Nonprofits · 1Vertical SaaS / Payments · 1

US · 13 APAC · 2 Canada · 2

What the disclosures say

Bilt

“View from the Wing analysis of Bilt Card 2.0 stack: 'Column is the bank and lender of record, Cardless runs servicing and the tech layer, Fidem (and its capital partners) fund receivables, and Bilt provides the rewards program — on Mastercard rails.' This is sourced from public press releases and disclosures.”

Mercury Beta

“https://mercury.com/legal — lists Choice Financial Group, Column N.A., and Evolve Bank & Trust (being phased out) agreements. https://mercury.com/blog/how-mercury-works-with-partner-banks — confirms partner banks are Choice Financial Group, Column N.A., Patriot Bank N.A. https://mercury.com/ — describes checking, savin…”

View source · mercury.com ↗

Mercury Financial

“mercury.com homepage and footer cite Choice Financial Group and Column N.A. as Members FDIC providers; partner-bank blog names Choice, Column, and Patriot Bank, and the transition away from Evolve. mercury.com/legal/choice lists Choice agreements including Sweep Program Deposit Placement and Custodial Agreement.”

Affiniti

“PRNewswire Mar 2026: 'Affiniti ... announces a financing agreement with Column N.A., the nationally chartered bank ...”

Mercury

“Mercury Legal page (mercury.com/legal) names Choice Financial Group, Column N.A., and Evolve Bank & Trust under Business Banking policies, and Patriot Bank N.A. under Personal Banking.”

Rippling

“Banking page explicitly states: 'Checking Accounts and banking services provided by Column N.A., Member FDIC.”

The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Column? Claim this profile above to unlock your own full list.

Alternatives to Column

Other Sponsor Bank providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Evolve Bank & Trust80 buyers →Sutton Bank63 buyers →Cross River50 buyers →Pathward43 buyers →Celtic Bank35 buyers →Community Federal Savings Bank35 buyers →Thread Bank29 buyers →The Bancorp Bank25 buyers →

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