Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 34 companies across 1 category.
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Square launched in 2009 as a card-reader hardware company democratizing payment acceptance for micro and small businesses. Over a decade it evolved into a full financial operating system for SMBs — layering in payroll, banking (checking, savings), lending, and corporate card products, culminating in the 2021 launch of its own FDIC-insured bank, Square Financial Services, Inc. The 2021 rename to Block Inc. at the parent level separated the Square SMB brand from Cash App (consumer) and other ventures. The embedded finance strategy is now deeply vertical: Square underwrites loans using its own transaction data, issues checking accounts through its own bank charter, and embeds payroll/retirement/tax services directly into the seller dashboard.
Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #14 of 528 in PSP — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/square/install" width="1" height="1" alt="" style="display:none">34 companies are linked to Square in the Embedded Finance Index 2026, through their own public disclosures or Square's published customer list, including ZenMaid, Booking Ninjas, Justt, theCut, GymMaster, Knowify, vcita, Showpass, DrChrono, Tripleseat and 2 others.
Square is an embedded-finance provider in PSP. It ranks #14 of 528 PSP providers by linked companies.
Square has applied for a national trust bank charter for Builders Bank & Trust, N.A. with the OCC. Status: application filed (2026-09-04).
Square is part of Block.
The most-named PSP alternatives to Square are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), checkout.com (114 buyers), worldpay (88 buyers) and Mollie (63 buyers).
Square was founded by Jack Dorsey and Jim McKelvey and is founded in 2009, headquartered in San Francisco, California, USA.
Square has raised Post-IPO (NYSE: SQ, now Block Inc.) in total.
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