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GymMaster

“Can an all-in-one vertical SaaS for gyms — software + access-control hardware + orchestrated multi-PSP billing — win the long tail of independent clubs globally against MindBody-style incumbents?”

Founded1997
HQChristchurch, New Zealand
FoundersAndrew Hill
IndustryVertical SaaS / Fitness
The story

Treshna Enterprises started in 1997 as a generic IT/software shop in Christchurch. Building the first GymMaster version with the YMCA turned it into a fitness-vertical SaaS. The key strategic move was the pivot from desktop to cloud (GymMaster Online), followed by adding proprietary 24/7 access-control hardware — combining recurring SaaS revenue with hardware attach and integrated billing across ~110 countries. Embedded finance strategy is deliberately multi-PSP: GymMaster does not act as merchant of record and instead orchestrates a directory of regional billing providers so gyms retain their own merchant relationship.

Last 12 months
2023-02
Product timeline
0
First version of GymMaster desktop software developed with the YMCA· product
0
GymMaster formalized and released as a standalone product· product
0
Purpose-built 24/7 access control hardware launched· product
0
GymMaster Online (cloud-based) released after a decade of the desktop product· pivot
0
Native GymMaster Member app launched on iOS and Android· product
0
Treshna launches Serenity, a spin-off product for boutique yoga/pilates studios· product
1997
Andrew Hill founds Treshna Enterprises as an IT services and software development company· founding
The stack
1 layer disclosed in GymMaster’s embedded-finance stack
Payments / PSP
StripeBraintreePaystackGoCardlessSquare
Accounting gap: significant