“Can Tripleseat become the operating system — and payments monetizer — for private events and group dining across global hospitality?”
Tripleseat began in 2008 as a vertical CRM/event management tool for restaurants doing private dining, then expanded to hotels, catering, and event venues. After a 2020 acquisition by Vista Equity Partners and merger with Gather, the company scaled to 20,000+ venues. The most recent embedded-finance move is Tripleseat PartyPay (2025), a purpose-built payment processor powered by Nuvei, moving Tripleseat from a payments-integrator to a payments-monetizer.