“Can a Salesforce-native PMS replace fragmented hospitality/property tech stacks by leveraging the CRM as the operational backbone?”
Booking Ninjas began in 2009 as an operator of vacation homes and hotels frustrated by expensive, ill-fitting PMS tools. The team built its own system, and by 2012 rebuilt it natively on Salesforce, positioning Booking Ninjas as a Salesforce-native property management platform rather than a standalone SaaS. The 2023 SMBX bond raise signals a small, bootstrapped growth path rather than institutional venture capital.
Booking Ninjas processes payments through Stripe, PayPal, Square, Authorize.net, Braintree, Adyen and Worldpay.
Booking Ninjas integrates with QuickBooks, Xero, NetSuite, SAP, Oracle, Microsoft Dynamics and Sage.
The Embedded Finance Index 2026 maps 2 layers in Booking Ninjas's stack: Payments / PSP (Stripe, PayPal, Square, Authorize.net and 3 others); Accounting (QuickBooks, Xero, NetSuite, SAP and 3 others).
Booking Ninjas is founded in 2016 and headquartered in Miami Beach, Florida, United States.
Get a read on where your own stack stands against Booking Ninjas and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.