“Can being the deepest QuickBooks-integrated vertical SaaS for trade contractors become a durable financial operating layer for construction subcontractors?”
Knowify started in 2012 as project and job management software for small construction contractors, positioning itself as the go-to complement to QuickBooks Online for trade contractors. Rather than build its own accounting/payments/payroll stack, it doubled down on being the deepest QuickBooks integration in construction — routing payments, payroll, and accounting through Intuit's rails. Recent development is a pivot into AI: launching an AI Connector that plugs contractor job data directly into Claude and ChatGPT.
Knowify processes payments through QuickBooks Payments, Square and PaySimple. Disclosed money-movement rails: ACH.
Knowify's payroll is powered by QuickBooks Online Payroll and QuickBooks Time.
Knowify integrates with QuickBooks Online, Intuit Enterprise Suite, QuickBooks Desktop, QuickBooks Online Payroll, QuickBooks Payments, QuickBooks Time and Zapier.
The Embedded Finance Index 2026 maps 4 layers in Knowify's stack: Payments / PSP (QuickBooks Payments, Square and PaySimple); Money movement (ACH); Payroll (QuickBooks Online Payroll and QuickBooks Time); Accounting (QuickBooks Online, Intuit Enterprise Suite, QuickBooks Desktop, QuickBooks Online Payroll and 3 others).
Knowify was founded by Daniel de Roulet Jr. and Marc Visent and is founded in 2012, headquartered in New York, NY, USA.
Knowify has raised $16.6M in total (latest round: Series A ($5.45M, led by MassMutual Ventures and Companyon Ventures)).
Get a read on where your own stack stands against Knowify and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.