← Embedded Finance Index 2026/Vendor

Affirm

Provider
LendingPSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 50 companies across 2 categories.

affirm.com ↗Also analysed as a company — its own stack →
CategoriesLending, PSP
Rank#1 of 207 in Lending
Buyers50 companies
TickerNASDAQ:AFRM
Market cap~$22B
IPO2021
Pre-IPO raised$2B
Claim this profile

Work at Affirm? Verify your work email to unlock your full disclosed buyer list.

Who uses Affirm
50 companies disclose Affirm in their stack
Booking HoldingsZenotiAffirms BnplStockXAmazonPinterestAgodaWix PaymentsExpediaOuraBonobosSamsung+38 more
Buyer mix · 50 of 50 classified
E-commerce / Retail · 6Marketplace / Travel · 6E-commerce / DTC brand · 4Marketplace / Two-sided · 4Vertical SaaS / Healthcare · 3Vertical SaaS / Legal · 3E-commerce / Platform · 2Fintech / Lending · 2
US · 35EU · 5Canada · 4APAC · 3MENA · 1UK · 1
What the disclosures say
Booking Holdings
“Affirm businesswire press release (Sept 2023) confirms BNPL partnership across Booking.com, KAYAK, Agoda, Priceline.”
Zenoti
“help.zenoti.com pages 'Enable Sunbit with Zenoti Payments' and 'Zenoti payments (Stripe Express) buy now, pay later (BNPL) FAQs' explicitly name Sunbit, Affirm, Afterpay, Klarna, Clearpay.”
Affirms Bnpl
“Affirm IS the BNPL provider; integrates with Worldpay/FIS to reach ~1M merchants per 2023 Worldpay partnership.”
StockX
“StockX's own help page (stockx.com/help/articles/pay-later-payment-methods) and a March 2025 BusinessWire press release confirm Affirm is integrated at checkout for US and Canadian buyers for orders $50–$30,000.”
Amazon
“Affirm BNPL for Amazon Business confirmed by CNBC Nov 2023.”
Pinterest
“Affirm publicly lists Pinterest as a customer on its website (https://www.affirm.com/business/customers), indicating Pinterest integrates Affirm as a lending/BNPL option for its commerce/merchant ecosystem.”
View source · affirm.com ↗
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Affirm? Claim this profile above to unlock your own full list.
Unlock the buyer map

See where Affirm’s disclosed buyers are headquartered. Represent Affirm? Claim this profile above instead — it unlocks your own map immediately.

No newsletter, no sharing your address.

Alternatives to Affirm

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

YouLend35 buyers →Mambu34 buyers →Klarna32 buyers →Stripe Capital28 buyers →Wisetack26 buyers →Liberis17 buyers →finmid16 buyers →Hokodo16 buyers →
Share this rank

An embeddable badge for Affirm’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #1 of 207 in Lending — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/affirm?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/affirm.svg"
       alt="Ranked #1 of 207 in Lending — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/affirm/install" width="1" height="1" alt="" style="display:none">