ApideckTape
← Embedded Finance Index 2026

Zenoti

“Can a vertical SaaS POS for beauty and wellness expand from payments into a full financial OS — employee wallet, tips, BNPL, capital, payroll — for its operators?”

HQBellevue, WA, USA
IndustryVertical SaaS / Salon, Spa, Medspa & Fitness
The story

Zenoti is a vertical SaaS platform for salons, spas, medspas and fitness businesses operated by Soham Inc. Over time it has layered an embedded finance stack on top of its core operations software — Zenoti Payments (powered by Adyen and Stripe), BNPL (Sunbit, Affirm/Afterpay/Klarna), embedded payroll (Check), an employee wallet and card (Synctera), and 401(k) (Human Interest). The strategic direction is to become the financial OS for beauty and wellness operators, not just their booking and POS system.

Last 12 months
—
Product timeline
2018
Partnered with Quick.me to embed working capital financing into the Zenoti POS for salons and spas.· lending
2025
Launched Zenoti Wallet and Smart Card for employees in the U.S., issued via a sponsor bank, supporting same-day tip payouts.· card
The stack
9 layers disclosed in Zenoti’s embedded-finance stack
Payments / PSP
AdyenStripe ConnectZenoti Payments (self-operated)JusPayPine Labs (Plutus)Payment ExpressEzypayairpay.in
Banking / BaaS
in the full report
Card issuing
in the full report
Ledger
in the full report
Lending
in the full report
Payroll
in the full report
Unified APIs
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
16 more providers across 8 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Zenoti — frequently asked

What bank does Zenoti use?

Zenoti discloses Synctera as its banking provider, according to the Embedded Finance Index 2026.

Is Zenoti a bank?

Zenoti does not disclose a bank charter of its own; its banking services are provided through Synctera.

Who is Zenoti's payment processor?

Zenoti processes payments through Adyen, Stripe Connect, Zenoti Payments (self-operated), JusPay, Pine Labs (Plutus), Payment Express, Ezypay and airpay.in.

Who issues Zenoti's cards?

Zenoti's cards are issued through Synctera.

Who provides Zenoti's lending?

Zenoti's lending and capital products are provided by Affirm.

What ledger does Zenoti use?

Zenoti runs its ledger on unknown.

Who handles Zenoti's FX and cross-border payouts?

Zenoti uses Adyen and Stripe for FX and cross-border payouts.

Which payroll provider does Zenoti use?

Zenoti's payroll is powered by Check.

Which accounting software does Zenoti integrate with?

Zenoti integrates with QuickBooks Online and Codat (unified accounting connectors).

What is Zenoti's embedded finance stack?

The Embedded Finance Index 2026 maps 9 layers in Zenoti's stack: Payments / PSP (Adyen, Stripe Connect, Zenoti Payments (self-operated), JusPay and 4 others); Banking / BaaS (Synctera); Card issuing (Synctera); Ledger (unknown); Lending (Affirm, Sunbit BNPL (in-person point-of-sale financing, US), Affirm BNPL (via Stripe Express, US/CA), Afterpay BNPL (via Stripe Express, US/CA) and 3 others); Payroll (Check); Unified APIs (Codat); FX & payouts (Adyen and Stripe); Accounting (QuickBooks Online and Codat (unified accounting connectors)).

Where is Zenoti headquartered?

Zenoti is headquartered in Bellevue, WA, USA.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Zenoti and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Zenoti and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.