Zenoti
“Can a vertical SaaS POS for beauty and wellness expand from payments into a full financial OS — employee wallet, tips, BNPL, capital, payroll — for its operators?”
HQBellevue, WA, USA
IndustryVertical SaaS / Salon, Spa, Medspa & Fitness
The story
Zenoti is a vertical SaaS platform for salons, spas, medspas and fitness businesses operated by Soham Inc. Over time it has layered an embedded finance stack on top of its core operations software — Zenoti Payments (powered by Adyen and Stripe), BNPL (Sunbit, Affirm/Afterpay/Klarna), embedded payroll (Check), an employee wallet and card (Synctera), and 401(k) (Human Interest). The strategic direction is to become the financial OS for beauty and wellness operators, not just their booking and POS system.
Last 12 months
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Product timeline
2018
Partnered with Quick.me to embed working capital financing into the Zenoti POS for salons and spas.· lending
2025
Launched Zenoti Wallet and Smart Card for employees in the U.S., issued via a sponsor bank, supporting same-day tip payouts.· card
The stack
9 layers disclosed in Zenoti’s embedded-finance stack
Payments / PSP
AdyenStripe ConnectZenoti Payments (self-operated)JusPayPine Labs (Plutus)Payment ExpressEzypayairpay.in
Banking / BaaS
in the full report
Card issuing
in the full report
Ledger
in the full report
Lending
in the full report
Payroll
in the full report
Unified APIs
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
16 more providers across 8 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.