Simpro
“Can Simpro become the end-to-end operating system for trades and field service businesses by embedding payments, accounting, and compliance directly into its job management workflow?”
Founded in 2002 as job management software for a single electrical contracting business, Simpro evolved into a full-scale cloud field service management (FSM) platform serving trades industries across Australia, New Zealand, the US, and the UK. The company deepened its financial layer by integrating accounting (Xero, QuickBooks), payments (Stripe), and tax compliance (Avalara, Taxify) directly within its platform. A US$350M private equity-backed deal in 2021 funded acquisitions of AroFlo and ClockShark, signalling a consolidation play to become the dominant FSM suite for the trades and services sector.