Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 20 companies across 2 categories.
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Founded in 2014 as a pure-play BNPL service in Australia, Afterpay rapidly expanded to the US, UK, Canada, NZ, and Europe on the strength of its interest-free four-installment model. Acquired by Block (then Square) for ~$29B in 2022, it became a cornerstone of Block's consumer-finance ambitions, later rebranded as 'Cash App Afterpay' in the US to leverage the Cash App user base. Afterpay has since expanded beyond its core Pay-in-4 product into longer-term installment lending (Pay Monthly) and cross-border trade, moving from a checkout widget toward a fuller embedded finance layer for retail.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for Afterpay’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
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<img src="https://www.embeddedfinanceindex.com/api/badge/afterpay/install" width="1" height="1" alt="" style="display:none">20 companies disclose Afterpay in their stack in the Embedded Finance Index 2026, including Finix, Donorbox, Wix Payments, Block Australia, City Perfume, Chargeflow, Block, Spryker, Anthropologie, Ulta Beauty and 2 others.
Afterpay is an embedded-finance provider in Lending and PSP. It ranks #9 of 259 Lending providers by disclosed buyers.
Afterpay is owned by Block, which acquired it in 2022.
The most-disclosed Lending alternatives to Afterpay are Affirm (65 buyers), Klarna (55 buyers), YouLend (45 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Afterpay was founded by Nick Molnar and Anthony Eisen and is founded in 2014, headquartered in Melbourne, Victoria, Australia.
Afterpay has raised ~$449M (pre-acquisition) in total.
Get a read on where your own stack stands against Afterpay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.