← Embedded Finance Index 2026/Vendor

Afterpay

Provider
LendingPSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 17 companies across 2 categories.

afterpay.com ↗Also analysed as a company — its own stack →
CategoriesLending, PSP
Rank#10 of 223 in Lending
Buyers17 companies
OwnerBlock (2022)
Claim this profile

Work at Afterpay? Verify your work email to unlock your full disclosed buyer list.

Ownership
Acquired by Block in 2022.
Who uses Afterpay
17 companies disclose Afterpay in their stack
FinixWix PaymentsBlock AustraliaCity PerfumeChargeflowBlockAnthropologieUlta BeautyYouLi - Destination Event Travel PlanningOscilarTPC (The Pro’s Closet)Thinkific+5 more
Buyer mix · 17 of 17 classified
E-commerce / Retail · 5Fintech / SMB banking · 2Fintech / Fraud & Chargeback Management · 1Horizontal SaaS / Data & Analytics · 1Horizontal SaaS / Website Builder · 1Infrastructure / Payments · 1Infrastructure / Risk Decisioning · 1Marketplace / Two-sided · 1
US · 12APAC · 2MENA · 1Canada · 1UK · 1
What the disclosures say
Finix
“BNPL docs list Afterpay. [coerced currencies: kept "USD", also reported: CAD]”
Block Australia
“Block.xyz brand list confirms Square, Cash App, Afterpay are operated by Block.”
City Perfume
“Afterpay case study on afterpay.com explicitly names City Perfume and documents 30% sales uplift since 2017.”
Block
“Block's own site (block.xyz) describes Square as a point-of-sale payment-acceptance product, Cash App Pay as a consumer payment method, and Afterpay as a BNPL scheme — all self-operated under the Block umbrella.”
Anthropologie
“Anthropologie's own ordering-and-payment help page lists credit/debit cards and references Afterpay and Klarna.”
Ulta Beauty
“Afterpay publicly lists Ulta Beauty as a customer (known_customer_listings, TIER 1).”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Afterpay? Claim this profile above to unlock your own full list.
Unlock the buyer map

See where Afterpay’s disclosed buyers are headquartered. Represent Afterpay? Claim this profile above instead — it unlocks your own map immediately.

No newsletter, no sharing your address.

Alternatives to Afterpay

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Affirm54 buyers →YouLend35 buyers →Mambu34 buyers →Klarna33 buyers →Stripe Capital28 buyers →Wisetack27 buyers →Liberis18 buyers →finmid16 buyers →
Share this rank

An embeddable badge for Afterpay’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #10 of 223 in Lending — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/afterpay?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/afterpay.svg"
       alt="Ranked #10 of 223 in Lending — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/afterpay/install" width="1" height="1" alt="" style="display:none">