Wix Payments
“Can a website-builder become the all-in-one financial operating system for 220M+ SMB merchants?”
Founded2006
HQTel Aviv, Israel
Latest roundPost-IPO Equity
IndustryHorizontal SaaS / Website Builder
The story
Wix started in 2006 as a Flash-based website builder, IPO'd in 2013, and over the past decade has steadily expanded from pure SaaS into commerce and embedded finance. Wix Payments now processes ~$3B/quarter; in 2025 Wix launched Wix Checking (with Unit and Lincoln Savings Bank) and Wix Capital MCA, turning the platform into a financial OS for its 220M+ users.
Product timeline
2006
Founded as Wixpress in Tel Aviv· founding
2013
IPO on NASDAQ (WIX)· ipo
2019
Launched Wix Payments· payments
2025
Launched Wix Checking (powered by Unit) and Wix Capital financial services suite· banking
The stack
6 layers disclosed in Wix Payments’s embedded-finance stack
Payments / PSP
Banking / BaaS
in the full report
Card issuing
in the full report
Ledger
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: minor
6 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.