“Can a website-builder become the all-in-one financial operating system for 220M+ SMB merchants?”
Wix started in 2006 as a Flash-based website builder, IPO'd in 2013, and over the past decade has steadily expanded from pure SaaS into commerce and embedded finance. Wix Payments now processes ~$3B/quarter; in 2025 Wix launched Wix Checking (with Unit and Lincoln Savings Bank) and Wix Capital MCA, turning the platform into a financial OS for its 220M+ users.
Wix Payments discloses Unit as its banking provider, with Lincoln Savings Bank as its sponsor bank, according to the Embedded Finance Index 2026.
Wix Payments does not disclose a bank charter of its own; its banking services are provided through Lincoln Savings Bank.
Wix Payments processes payments through Wix Payments (self-operated), PayPal, Apple Pay, Google Pay, Affirm, Afterpay and Klarna.
Wix Payments's cards are issued through Unit.
Wix Payments's lending and capital products are provided by Wix Capital (in-house).
Wix Payments runs its ledger on unknown.
The Embedded Finance Index 2026 maps 7 layers in Wix Payments's stack: Payments / PSP (Wix Payments (self-operated), PayPal, Apple Pay, Google Pay and 3 others); Banking / BaaS (Unit); Card issuing (Unit); Ledger (unknown); Lending (Wix Capital (in-house) and Wix Capital MCA); Sponsor bank (Lincoln Savings Bank); Tax (Avalara).
Wix Payments is founded in 2006 and headquartered in Tel Aviv, Israel.
Get a read on where your own stack stands against Wix Payments and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.