Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 27 companies across 1 category.
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Founded in 2018, Wisetack set out to bring BNPL-style installment financing to in-person services — an underserved segment ignored by e-commerce-focused BNPL players like Affirm and Klarna. Rather than building a direct-to-consumer lending brand, Wisetack pursued a B2B2C distribution model, embedding its pay-over-time infrastructure into vertical SaaS platforms serving home services, auto, and other trades. The company has progressively diversified its capital stack by adding lending partners (Hatch Bank since 2020, U.S. Bank in 2025, Group 1001 in 2025), positioning itself less as a lender and more as a lending orchestration layer for service-sector SMBs.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/wisetack/install" width="1" height="1" alt="" style="display:none">27 companies are linked to Wisetack in the Embedded Finance Index 2026, through their own public disclosures or Wisetack's published customer list, including Crown Temp, Hatch Bank, WorkWave, Dental Intelligence, Landworks Enterprises, Ergeon, SmartMoving, Green Magic Landscapes, FieldPulse, Arborgold and 2 others.
Wisetack is an embedded-finance provider in Lending. It ranks #6 of 255 Lending providers by linked companies.
The most-named Lending alternatives to Wisetack are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Liberis (21 buyers).
Wisetack is founded in 2018 and headquartered in San Francisco, CA.
Wisetack has raised $64M+ in total.
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