Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 16 companies across 3 categories.
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Founded in 2008 as a European bank-transfer payment alternative to cards, Trustly built a proprietary open banking stack connecting to thousands of banks across Europe. The company expanded into the US market and achieved unicorn status in 2020 via a BlackRock-backed round. It has since evolved from a pure-play payment initiation company into a broader Pay by Bank network offering payouts, open-banking data/KYC (Trustly ID), and account information services — growing through acquisitions of Ecospend (UK) and SlimPay (EU) to deepen its AIS/PIS licensing footprint. In 2023 it processed $58 billion in transactions with 9,000+ merchant clients globally.
Other Open Banking providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/trustly/install" width="1" height="1" alt="" style="display:none">16 companies disclose Trustly in their stack in the Embedded Finance Index 2026, including Moonrise, Br Dge, Sergel, Spreedly, PayNearMe, Caesars Entertainment, Capital Com, DraftKings, Nordnet, Pointsbet and 2 others.
Trustly is an embedded-finance provider in PSP, Open Banking and FX / Payouts. It ranks #12 of 89 Open Banking providers by disclosed buyers.
The most-disclosed Open Banking alternatives to Trustly are Plaid (296 buyers), Salt Edge (60 buyers), GoCardless (57 buyers), MX (56 buyers), Tink (43 buyers) and TrueLayer (43 buyers).
Trustly was founded by Carl Wilson, Joel Jakobsson and Lukas Gratte and is founded in 2008, headquartered in Stockholm, Sweden.
Trustly has raised undisclosed in total.
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