Pointsbet
“Can a tech-led, data-driven online sportsbook build sustainable scale in Australia and Canada after exiting a costly US expansion?”
Founded2015
HQMelbourne, Australia
Latest roundAcq - Pending (MIXI Australia, February 2025)
IndustryMarketplace / Gig economy
The story
Founded in 2015 and launched in Australia in 2017, PointsBet grew into one of Australia's largest online bookmakers offering both fixed odds and spread betting. It went public on the ASX in 2019 and aggressively expanded into the US, partnering with payments infrastructure (Trustly, Cross River) to enable instant payouts. After divesting its US business in 2024, PointsBet refocused on Australia and Canada, and in 2025 was acquired by MIXI, Inc., a Japanese digital entertainment company.
Product timeline
2015
PointsBet Holdings Limited founded in Australia.· pivot
2017
Launched online sportsbook platform in Australia offering fixed odds and spread betting.· banking
2019
IPO on the Australian Securities Exchange (ASX).· ipo
2021
Expanded into US market; partnered with Trustly and Cross River for instant payouts in the US.· banking
2024
Divested US operations; continued operations in Australia and Canada.· pivot
2025
Acquired by MIXI, Inc. (via MIXI Australia), a Tokyo-based digital entertainment company.· acquisition
The stack
Payments / PSP
Accounting gap: none