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Trustly

Also a provider — view Trustly’s profile →

Can a proprietary open-banking Pay by Bank network displace card rails for high-volume merchants globally by combining instant A2A payments, data-driven KYC, and smart routing — at lower cost than Visa/Mastercard?

Founded2008
HQStockholm, Sweden
FoundersCarl Wilson, Joel Jakobsson, Lukas Gratte
Total raisedundisclosed
Latest roundDebt - Acquisition (per PitchBook)
Valuation$1B+ (June 2020 per TechCrunch)
IndustryFintech / Cross-border payments
The story

Founded in 2008 as a European bank-transfer payment alternative to cards, Trustly built a proprietary open banking stack connecting to thousands of banks across Europe. The company expanded into the US market and achieved unicorn status in 2020 via a BlackRock-backed round. It has since evolved from a pure-play payment initiation company into a broader Pay by Bank network offering payouts, open-banking data/KYC (Trustly ID), and account information services — growing through acquisitions of Ecospend (UK) and SlimPay (EU) to deepen its AIS/PIS licensing footprint. In 2023 it processed $58 billion in transactions with 9,000+ merchant clients globally.

Last 12 months
2024-06
Product timeline
2008
Founded in Stockholm as a bank-transfer payment platform enabling account-to-account payments in Europe.· pivot
2020
BlackRock-led funding round valued Trustly at over $1 billion, achieving unicorn status; expanded to Australia and Canada.· banking
2020
Trustly expanded operations to the United States, Australia, and Canada in addition to its European footprint.· pivot
2023
Reported revenues of $265 million (2.68 billion SEK), up 14% YoY, and processed $58 billion in transactions with 79% volume growth.· pivot
2024
Acquired Ecospend (UK open banking firm) and SlimPay (French direct debit/PIS specialist), expanding UK and European AIS/PIS capabilities under the Trustly Group umbrella.· acquisition
Regulated entities
4
regulatory licences held by Trustly
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Trustly’s embedded-finance stack
Payments / PSP
Trustly Pay by Bank (self-operated)Trustly Payout (self-operated)Trustly Recurring Payments (self-operated)Trustly Direct Debit (self-operated)SlimPay PIS (self-operated)Ecospend PIS (self-operated)
Banking / BaaS
in the full report
Sponsor bank
in the full report
FX & payouts
in the full report
Accounting gap: none
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.