Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 5 companies across 2 categories.
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Founded 2014 by three brothers who ran an auto dealership and adjacent lending arm, LoanPro started as a loan management system for lenders who couldn't find configurable software. FTV Capital's $100M Series A in 2021 accelerated a shift from pure LMS into a full API-first lending and credit platform — covering origination, servicing, collections, payments, and increasingly card issuing (via BYOIP with Galileo/Lithic/Visa DPS). The strategic bet is to be the composable, ledger-based infrastructure layer behind modern lenders and neobank credit programs, competing with legacy cores and vertical fintech infra.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #40 of 255 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/loanpro/install" width="1" height="1" alt="" style="display:none">5 companies are linked to LoanPro in the Embedded Finance Index 2026, through their own public disclosures or LoanPro's published customer list, including Mastercard, Fundbox, Thredd, Thread Bank and Durable.
LoanPro is an embedded-finance provider in Lending and Ledger. It ranks #40 of 255 Lending providers by linked companies.
The most-named Lending alternatives to LoanPro are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
LoanPro was founded by Rhett Roberts, Ben Roberts and Lloyd Roberts and is founded in 2014, headquartered in Farmington, Utah, USA.
LoanPro has raised $100M+ in total.
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