Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
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Founded 2020 by Naré Vardanyan and Ilia Zintchenko to standardize and enrich messy bank transaction data via ML. Ntropy 1.0 focused on categorization and merchant identification API for fintech lenders and neobanks. In 2024, pivoted to Ntropy 2.0 — repositioning as the 'financial data standard for the LLM age', turning systems of record into systems of intelligence.
Other Transaction Enrichment providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #8 of 12 in Transaction Enrichment — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/ntropy/install" width="1" height="1" alt="" style="display:none">2 companies are linked to Ntropy in the Embedded Finance Index 2026, through their own public disclosures or Ntropy's published customer list, including LoanPro and Yapily.
Ntropy is an embedded-finance provider in Transaction Enrichment. It ranks #8 of 12 Transaction Enrichment providers by linked companies.
The most-named Transaction Enrichment alternatives to Ntropy are MX (14 buyers), Dateio (8 buyers), Astrada (6 buyers), Spade (4 buyers), Plaid (3 buyers) and Bud Financial (2 buyers).
Ntropy was founded by Naré Vardanyan and Ilia Zintchenko and is founded in 2020, headquartered in New Castle, Delaware, United States.
Ntropy has raised $14M+ in total.
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