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← Embedded Finance Index 2026/Banks

First Electronic Bank

Sponsor bank
LendingBaaSSponsor BankCard Issuing

Sponsor bank tracked in the Embedded Finance Index. Named by 11 companies, most often as their sponsor bank.

firstelectronicbank.com ↗Also analysed as a company — its own stack →
TypeSponsor bank
Used asSponsor bank, Banking-as-a-Service, Card issuer
Rank#28 of 199 in Sponsor Bank
Buyers11 companies
HeadquartersSalt Lake City, Utah, USA
Founded2000

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How companies use First Electronic Bank

11 companies name First Electronic Bank in their stack. The most common role is sponsor bank (8). A company can use the same bank for more than one thing.

Sponsor bank8
Banking-as-a-Service7
Card issuer1
Lending partner1
Background · from First Electronic Bank’s own dossier

First Electronic Bank is a Utah-chartered industrial bank originally affiliated with Fry's Electronics (still listed as an affiliate in its privacy notice). Over the past two decades it has pivoted from a captive/retail-financing bank into one of the go-to sponsor banks for fintech lenders and card programs, marketing over $40B in loans originated across partner programs spanning prime-to-subprime consumer, small business, BNPL, and installment loans. It positions itself as an infrastructure provider for fintechs launching embedded lending, credit, and card products.

Full dossier: First Electronic Bank’s own stack, layer by layer →
Who uses First Electronic Bank
11 companies disclose First Electronic Bank in their stack
FundboxHorizon HobbyLATAM AirlinesCentral MarketAfterpaySimon Property GroupLendingpointPersonify FinancialWestgate ResortsCreditfreshOpploans
Buyer mix · 11 of 11 classified
Fintech / Lending · 6Airline / Passenger aviation · 1E-commerce / Retail · 1Hospitality / Timeshare & Resorts · 1Vertical SaaS / Real Estate · 1Vertical SaaS / Restaurants · 1
US · 7LATAM · 1APAC · 1Canada · 1
What the disclosures say
Horizon Hobby
“bankingembedded.com lists First Electronic Bank with Horizon Hobby as customer (TIER 1). horizonhobby.com/credit-card/ states 'Horizon Hobby partners with Imprint to manage your card and your rewards.' BusinessWire (2022-07-11) confirms Imprint + Horizon Hobby partnership.”
Central Market
“First Electronic Bank publicly lists Central Market as a customer at https://www.bankingembedded.com/companies/central-market (TIER 1 known_customer_listings).”
View source · bankingembedded.com ↗
Afterpay
“Known customer listings confirm First Electronic Bank and Sutton Bank as sponsor banks for Afterpay.”
Simon Property Group
“First Electronic Bank is listed as a customer relationship at bankingembedded.com for Simon Property Group (TIER 1 known_customer_listings).”
Lendingpoint
“Lender Disclosure page (lendingpoint.com/lender-disclosure) names First Electronic Bank (Utah-chartered, FDIC) and Coastal Community Bank (FDIC) as funding lenders.”
Personify Financial
“bankingembedded.com/companies/personify-financial lists First Electronic Bank as the sponsor bank publicly claiming Personify Financial as a customer, consistent with a bank-sponsored consumer lending model.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent First Electronic Bank? Claim this profile above to unlock your own full list.
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What First Electronic Bank runs on · from its own dossier
The third-party providers First Electronic Bank itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose First Electronic Bank.
Card Network
VisaMastercardAmerican Express
Full dossier with evidence for each layer →
Other banks in Sponsor Bank

Other banks named for Sponsor Bank in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Evolve Bank & Trust100 buyers →Sutton Bank64 buyers →Cross River63 buyers →Pathward43 buyers →Celtic Bank39 buyers →Community Federal Savings Bank37 buyers →Thread Bank31 buyers →The Bancorp Bank25 buyers →
Share this rank

An embeddable badge for First Electronic Bank’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #28 of 199 in Sponsor Bank — Embedded Finance Index 2026
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       alt="Ranked #28 of 199 in Sponsor Bank — Embedded Finance Index 2026">
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First Electronic Bank — frequently asked

Which companies use First Electronic Bank?

11 companies are linked to First Electronic Bank in the Embedded Finance Index 2026, through their own public disclosures or First Electronic Bank's published customer list, including Fundbox, Horizon Hobby, LATAM Airlines, Central Market, Afterpay, Simon Property Group, Lendingpoint, Personify Financial, Westgate Resorts, Creditfresh and 1 other.

What do fintechs use First Electronic Bank for?

First Electronic Bank is a sponsor bank. Companies in the Embedded Finance Index 2026 name it as their sponsor bank (8), banking-as-a-service (7) and card issuer (1).

What are the alternatives to First Electronic Bank?

The most-named Sponsor Bank alternatives to First Electronic Bank are Evolve Bank & Trust (100 buyers), Sutton Bank (64 buyers), Cross River (63 buyers), Pathward (43 buyers), Celtic Bank (39 buyers) and Community Federal Savings Bank (37 buyers).

Where is First Electronic Bank headquartered?

First Electronic Bank is founded in 2000 and headquartered in Salt Lake City, Utah, USA.

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