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First Electronic Bank

Also a provider — view First Electronic Bank’s profile →

Can a small Utah industrial bank remain a top-tier sponsor-bank rail for fintech lending and card issuing as regulators tighten oversight of the BaaS model?

Founded2000
HQSalt Lake City, Utah, USA
IndustryBank / Sponsor
The story

First Electronic Bank is a Utah-chartered industrial bank originally affiliated with Fry's Electronics (still listed as an affiliate in its privacy notice). Over the past two decades it has pivoted from a captive/retail-financing bank into one of the go-to sponsor banks for fintech lenders and card programs, marketing over $40B in loans originated across partner programs spanning prime-to-subprime consumer, small business, BNPL, and installment loans. It positions itself as an infrastructure provider for fintechs launching embedded lending, credit, and card products.

Last 12 months
Product timeline
2000
Chartered as a Utah industrial bank; historically affiliated with Fry's Electronics as parent/affiliate.· banking
2020
Emerged as an active sponsor bank for fintech partners, issuing installment loans, small business credit, and card programs.· lending
Regulated entities
1
regulatory licence held by First Electronic Bank
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in First Electronic Bank’s embedded-finance stack
Banking / BaaS
First Electronic Bank (in-house)
Card issuing
in the full report
Card network
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
12 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.