Westgate Resorts
“Can a large private timeshare operator use embedded finance products — co-branded credit, BNPL, EWA, and self-originated loan securitizations — to deepen owner and employee financial relationships and reduce cost of capital?”
Founded in 1982 as a timeshare and vacation ownership operator, Westgate Resorts has grown into the largest privately held timeshare company in the US, operating across 10 states with over $1.3B in annual revenue. The company self-originates timeshare loans directly to owners and has run a structured securitization program since 2012 — its 18th deal closed in March 2026 — making lending a core capital markets activity. On the embedded finance side, Westgate has progressively layered on co-branded credit cards (Imprint, 2022), buy-now-pay-later at checkout (Klarna, Sezzle), earned wage access for employees (DailyPay), and a private-label travel insurance product (VacationGuard via BHTP), turning hospitality payments into a multi-product finance stack.