Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 8 companies across 1 category.
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Vartana was founded in 2020 by two former Motive (KeepTruckin) operators as a CRM-embedded B2B checkout platform with integrated financing for high-ACV, sales-driven deals in technology, healthcare, and construction. The company operates as a licensed California lender (CFL 60DBO-151245) and has evolved into an AI-driven vendor financing platform with automated credit approvals and multi-currency global financing. In June 2025 it was acquired by Capchase, folding into a broader software/equipment financing group.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #22 of 254 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/vartana/install" width="1" height="1" alt="" style="display:none">8 companies are linked to Vartana in the Embedded Finance Index 2026, through their own public disclosures or Vartana's published customer list, including Microsoft Dynamics 365, Sophos, Domo, Fortinet, Verkada, Rubrik, ConnectWise and Motive.
Vartana is an embedded-finance provider in Lending. It ranks #22 of 254 Lending providers by linked companies.
The most-named Lending alternatives to Vartana are Affirm (65 buyers), Klarna (55 buyers), YouLend (45 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Vartana was founded by Kush Kella and Ahmed Sharif and is founded in 2020, headquartered in San Francisco, California, United States.
Vartana has raised $89M in total.
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