“Can an AI-powered, CRM-embedded checkout replace slow third-party financing (3PF) as the default way B2B software and equipment sellers close large deals?”
Vartana was founded in 2020 by two former Motive (KeepTruckin) operators as a CRM-embedded B2B checkout platform with integrated financing for high-ACV, sales-driven deals in technology, healthcare, and construction. The company operates as a licensed California lender (CFL 60DBO-151245) and has evolved into an AI-driven vendor financing platform with automated credit approvals and multi-currency global financing. In June 2025 it was acquired by Capchase, folding into a broader software/equipment financing group.
Vartana processes payments through checkout. Disclosed money-movement rails: ACH.
Vartana uses Plaid for KYC and identity verification.
Vartana's lending and capital products are provided by Vartana (in-house), capchase and vartana.
Vartana connects to bank accounts through Plaid.
The Embedded Finance Index 2026 maps 5 layers in Vartana's stack: Payments / PSP (checkout); Money movement (ACH); Lending (Vartana (in-house), capchase, vartana, Vartana Vendor Financing and 5 others); Open banking (Plaid); KYC (Plaid).
Vartana was founded by Kush Kella and Ahmed Sharif and is founded in 2020, headquartered in San Francisco, California, United States.
Vartana has raised $89M in total (latest round: Acquired by Capchase (June 2025)).
Get a read on where your own stack stands against Vartana and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.