Vartana
Also a provider — view Vartana’s profile →“Can an AI-powered, CRM-embedded checkout replace slow third-party financing (3PF) as the default way B2B software and equipment sellers close large deals?”
Founded2020
HQSan Francisco, California, United States
FoundersKush Kella, Ahmed Sharif
Total raised$89M
Latest roundAcquired by Capchase (June 2025)
IndustryInfrastructure / Lending
The story
Vartana was founded in 2020 by two former Motive (KeepTruckin) operators as a CRM-embedded B2B checkout platform with integrated financing for high-ACV, sales-driven deals in technology, healthcare, and construction. The company operates as a licensed California lender (CFL 60DBO-151245) and has evolved into an AI-driven vendor financing platform with automated credit approvals and multi-currency global financing. In June 2025 it was acquired by Capchase, folding into a broader software/equipment financing group.
Product timeline
2020
Vartana founded by Kush Kella and Ahmed Sharif to modernize B2B vendor financing.· founding
2023
Raised $20M Series B led by Activant Capital.· funding
2025
Acquired by Capchase to combine software and tech-equipment financing platforms.· acquisition
Regulated entities
1
regulatory licence held by Vartana
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
7 layers disclosed in Vartana’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Banking / BaaS
in the full report
Card network
in the full report
Lending
in the full report
Open banking
in the full report
KYC
in the full report
Accounting gap: none
14 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.