“Can Fortinet leverage its Security Fabric platform to become the dominant end-to-end cybersecurity vendor for enterprises, growing subscription and services revenue while expanding into AI-driven threat intelligence?”
Founded in 2000 as a network security hardware company around the FortiGate firewall, Fortinet expanded into a broad Security Fabric platform encompassing cloud security, zero-trust access, endpoint detection, and SIEM. Over time, Fortinet shifted from a hardware-centric business to a subscription and services-led model, with subscriptions and support now representing the majority of revenue. The company added training and workforce development as a strategic pillar, using embedded billing infrastructure (Paddle) to monetize global cybersecurity education. Embedded finance plays a peripheral role—primarily as a customer-facing enabler for training purchases and B2B financing of Fortinet hardware/software deals.
Fortinet processes payments through Paddle.
Fortinet's lending and capital products are provided by Vartana.
Fortinet uses Paddle for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in Fortinet's stack: Payments / PSP (Paddle); Lending (Vartana and B2B vendor financing for Fortinet hardware/software deals); FX & payouts (Paddle).
Fortinet was founded by Ken Xie and Michael Xie and is founded in 2000, headquartered in Sunnyvale, California, USA.
Get a read on where your own stack stands against Fortinet and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.