“Can ConnectWise become the all-in-one operating system for MSPs by embedding every business workflow—billing, tax, lending, insurance, accounting—into a single certified integration marketplace?”
Founded in 1982, ConnectWise evolved from a small IT services tool into the dominant business management platform for managed service providers (MSPs), encompassing PSA, RMM, CPQ, remote monitoring, and cybersecurity. Acquired by Thoma Bravo in 2019, the company accelerated a buy-and-build strategy, absorbing LabTech Software, Quosal, and most recently SkyKick. The launch of the Asio platform marked a shift from fragmented legacy tools to a unified cloud-native OS for MSPs, with embedded finance integrations (tax, lending, insurance) added via a certified marketplace ecosystem rather than owned fintech infrastructure.
ConnectWise's lending and capital products are provided by vartana.
ConnectWise integrates with Xero, QuickBooks Online, NetSuite, Sage and Business Central.
The Embedded Finance Index 2026 maps 2 layers in ConnectWise's stack: Lending (vartana, Equipment financing (Hardware as a Rental / HaaR), B2B sales financing via Vartana and Technology equipment leasing); Accounting (Xero, QuickBooks Online, NetSuite, Sage and 1 other).
ConnectWise is founded in 1982 and headquartered in Tampa, FL, USA.
Get a read on where your own stack stands against ConnectWise and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.