← Embedded Finance Index 2026

ConnectWise

“Can ConnectWise become the all-in-one operating system for MSPs by embedding every business workflow—billing, tax, lending, insurance, accounting—into a single certified integration marketplace?”

Founded1982
HQTampa, FL, USA
Latest roundDebt
IndustryVertical SaaS / MSP (Managed Service Providers)
The story

Founded in 1982, ConnectWise evolved from a small IT services tool into the dominant business management platform for managed service providers (MSPs), encompassing PSA, RMM, CPQ, remote monitoring, and cybersecurity. Acquired by Thoma Bravo in 2019, the company accelerated a buy-and-build strategy, absorbing LabTech Software, Quosal, and most recently SkyKick. The launch of the Asio platform marked a shift from fragmented legacy tools to a unified cloud-native OS for MSPs, with embedded finance integrations (tax, lending, insurance) added via a certified marketplace ecosystem rather than owned fintech infrastructure.

Last 12 months
2025-03
Product timeline
1982
Founded as a technology service provider business management software company.· pivot
2019
Acquired by Thoma Bravo, transitioning to private equity-backed ownership.· acquisition
2022
Launched ConnectWise Asio platform, a next-generation cloud-native unified platform for MSPs.· pivot
2025
Acquired SkyKick, rebranding its cloud backup product as ConnectWise Cloud Backup and ConnectWise SaaS Security.· acquisition
The stack
2 layers disclosed in ConnectWise’s embedded-finance stack
Lending
vartanaEquipment financing (Hardware as a Rental / HaaR)B2B sales financing via VartanaTechnology equipment leasing
Accounting
in the full report
Accounting gap: minor
5 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.