Domo
“Can a cloud BI/analytics platform survive and grow in a crowded market by becoming the embedded analytics layer inside other SaaS products and AI-driven workflows?”
Founded2010
HQAmerican Fork, Utah, USA
FoundersJosh James
Total raised~$690M+ (pre-IPO VC-backed)
Latest roundIPO, June 2018
Valuation~$511M at IPO (Nasdaq: DOMO)
IndustryHorizontal SaaS / Accounting
The story
Founded in 2010 as a mobile-first business intelligence platform aiming to give executives real-time data on smartphones. Went public in 2018 in a muted IPO after burning through substantial VC funding and facing questions about growth relative to losses. Pivoted toward AI-augmented analytics and embedded analytics (Domo Everywhere) to expand its monetization surface beyond direct subscriptions into platform/OEM models.
Product timeline
2010
Founded by Josh James as Shacho, Inc. after leaving Adobe; acquired Corda Technologies and rebranded to Domo.· pivot
2018
Domo IPO on Nasdaq (DOMO), raising $193M at ~$511M valuation.· ipo
2021
Launched Domo Everywhere, an embedded analytics tool for embedding live, interactive BI dashboards and reports into third-party products.· pivot
The stack
2 layers disclosed in Domo’s embedded-finance stack
Lending
Accounting
in the full report
Accounting gap: none
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.