“Can a cloud BI/analytics platform survive and grow in a crowded market by becoming the embedded analytics layer inside other SaaS products and AI-driven workflows?”
Founded in 2010 as a mobile-first business intelligence platform aiming to give executives real-time data on smartphones. Went public in 2018 in a muted IPO after burning through substantial VC funding and facing questions about growth relative to losses. Pivoted toward AI-augmented analytics and embedded analytics (Domo Everywhere) to expand its monetization surface beyond direct subscriptions into platform/OEM models.
Domo's lending and capital products are provided by vartana.
Domo integrates with Xero, QuickBooks Online and Sage Intacct.
The Embedded Finance Index 2026 maps 2 layers in Domo's stack: Lending (vartana); Accounting (Xero, QuickBooks Online and Sage Intacct).
Domo was founded by Josh James and is founded in 2010, headquartered in American Fork, Utah, USA.
Domo has raised ~$690M+ (pre-IPO VC-backed) in total (latest round: IPO, June 2018; valuation: ~$511M at IPO (Nasdaq: DOMO)).
Get a read on where your own stack stands against Domo and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.