Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 74 companies across 5 categories.
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Founded 2019 by Itai Damti and Doron Somech, Unit built a modern BaaS platform positioned as the technical middleware between sponsor banks and software companies wanting to embed accounts, cards, and payments. Following the 2023-2024 BaaS shakeout (Synapse collapse, Evolve/Blue Ridge consent orders), Unit leaned hard into compliance/program-management as its wedge — publishing thought leadership on third-party risk management and adding a business continuity tool for failed fintechs. In 2025 the company moved up-stack from raw APIs to Ready-to-Launch managed solutions (banking, capital, bill pay in one line of code), targeting vertical SaaS platforms rather than pure fintech builders.
Other BaaS providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #1 of 344 in BaaS — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/unit/install" width="1" height="1" alt="" style="display:none">74 companies disclose Unit in their stack in the Embedded Finance Index 2026, including Socure, Roofstock, CDK Global, Thread, TD Bank Group, Affiniti, Wix Payments, Covetrus, CM.com, Brale and 2 others.
Unit is an embedded-finance provider in BaaS, Card Issuing, Spend / AP, PSP and Lending. It ranks #1 of 344 BaaS providers by disclosed buyers.
The most-disclosed BaaS alternatives to Unit are Evolve Bank & Trust (72 buyers), Sutton Bank (64 buyers), Cross River (56 buyers), Pathward (47 buyers), ClearBank (40 buyers) and Thread Bank (35 buyers).
Unit was founded by Itai Damti and Doron Somech and is founded in 2019, headquartered in New York, NY / Tel Aviv (dual HQ).
Unit has raised ~$170M in total.
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