“Can a renter loyalty and cash-back platform become the embedded financial OS for the $500B+ U.S. multifamily rental market?”
Founded as a renter loyalty and cash-back company, Stake embedded banking services (deposit accounts, debit cards) under a BaaS model to make rewards redeemable as real cash. The company initially partnered with Blue Ridge Bank as its sponsor bank, then transitioned to TransPecos Banks, SSB in 2025 following regulatory pressures on Blue Ridge. The Enterprise API launch in 2025 represents a shift toward a B2B2C infrastructure play — enabling property management platforms and PropTech players to embed Stake's cash-back capabilities via API.