Facet Wealth
“Can a flat-fee, CFP-led financial planning model scale to serve the mass-affluent Americans ignored by traditional wealth management?”
Founded2016
HQWest Palm Beach, FL (formerly Baltimore, MD)
Total raised$263.2M
Latest roundSecondary / Growth, 2024
IndustryFintech / Investment
The story
Founded in 2016 as OneK Financial (later Fabric Wealth), Facet pivoted to a subscription-based, flat-fee financial planning model connecting middle-income Americans with dedicated Certified Financial Planners — disrupting traditional AUM-fee advisory. It later expanded into the employer benefits channel (2020), positioning financial planning as a workplace perk. The company has consistently focused on democratizing access to holistic financial planning rather than building a transactional brokerage or BaaS stack.
Last 12 months
Product timeline
2016
Founded as OneK Financial / Fabric Wealth, offering flat-fee financial planning via dedicated CFPs.· pivot
2020
Raised $25M led by Warburg Pincus; launched financial planning as an employee benefit product targeting employers.· banking
2021
Raised Series A led by Two Sigma Ventures; rebranded to Facet Wealth.· pivot
2024
Raised $35M led by Multiplier Capital, bringing total funding to ~$210M; focus on tech-driven platform advancement.· banking
Regulated entities
1
regulatory licence held by Facet Wealth
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Same company
Facet Wealth was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
The stack
2 layers disclosed in Facet Wealth’s embedded-finance stack
Money movement
Open banking
in the full report
Accounting gap: none
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.