“Can a flat-fee, CFP-led financial planning model scale to serve the mass-affluent Americans ignored by traditional wealth management?”
Founded in 2016 as OneK Financial (later Fabric Wealth), Facet pivoted to a subscription-based, flat-fee financial planning model connecting middle-income Americans with dedicated Certified Financial Planners — disrupting traditional AUM-fee advisory. It later expanded into the employer benefits channel (2020), positioning financial planning as a workplace perk. The company has consistently focused on democratizing access to holistic financial planning rather than building a transactional brokerage or BaaS stack.
Facet Wealth moves money over ACH.
Facet Wealth connects to bank accounts through Plaid, Yodlee and Finicity.
The Embedded Finance Index 2026 maps 2 layers in Facet Wealth's stack: Money movement (ACH); Open banking (Plaid, Yodlee and Finicity).
Facet Wealth is founded in 2016 and headquartered in West Palm Beach, FL (formerly Baltimore, MD).
Facet Wealth has raised $263.2M in total (latest round: Secondary / Growth, 2024).
Get a read on where your own stack stands against Facet Wealth and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.