← State of Embedded Finance 2026

Adyen

Can a bank-licensed single-platform acquirer become the global financial OS for enterprise platforms — owning payments, accounts, issuing, and embedded lending end-to-end?

Founded2006
HQAmsterdam, Netherlands
Latest roundIPO (Euronext Amsterdam, 2018)
Valuation€6B–€9B at IPO (2018)
IndustryInfrastructure / Payments
The story

Adyen was founded in 2006 by veterans of the Bibit payments business to build a single-platform global acquirer for large enterprises. The 2012 European acquiring license and 2017 Dutch banking license let it bypass traditional banks and run the full stack — acquiring, processing, settlement — on proprietary infrastructure. Since the 2018 IPO, Adyen has steadily pushed beyond pure card acquiring into full embedded finance: 'Adyen for Platforms' (2016), Adyen Issuing (2019), and now Accounts and Capital — positioning itself as the unified financial OS for global platforms and marketplaces in direct competition with Stripe.

Last 12 months
2026-03
2026
Product timeline
2006
Founded in Amsterdam by ex-Bibit team· founding
2009
Signed first global enterprise merchant (Groupon)· growth
2010
Expanded into risk management tools· product
2012
Obtained European acquiring license and added POS· banking
2016
Launched Adyen for Platforms (marketplace product)· pivot
2018
IPO on Euronext Amsterdam at €6B-€9B· ipo
2019
Launched Adyen Issuing (card issuing product)· card
2021
Obtained US branch license and acquiring in Japan/UAE· banking
2024
Adyen Capital launched and scaled (embedded business financing)· lending
Regulated entities
Banking License (Credit Institution)
Netherlands (DNB) · 2017
Adyen N.V.
Acquiring License
Europe (EEA) · 2012
Adyen N.V.
Acquiring License
Singapore, Hong Kong, Australia, New Zealand · 2017
Adyen N.V.
Acquiring License
Malaysia, Puerto Rico · 2020
Adyen N.V.
Acquiring License
Japan, United Arab Emirates · 2021
Adyen N.V.
US Branch License
US · 2021
Adyen N.V. (San Francisco Branch)
Payment Institution
Brazil
Adyen do Brasil Instituição de Pagamento Ltda.
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2026-05-04
Kleinanzeigen Moves from OPP to Adyen & 7 More April Stories
Kleinanzeigen, efood, SpareBank 1, OpenAI, Hokodo, TikTok, Canva: April's embedded finance stories. Plus what's next.
adyenapril
Source · Embedded Finance Review ↗
◇ article2026-04-07
Kleinanzeigen migrates to Adyen, efood launches embedded lending
Kleinanzeigen migrates Secure Payment to Adyen. efood launches efood Capital with finmid for 21,000 Greek restaurant partners. Plus four more stories.
adyen
Source · Embedded Finance Review ↗
◇ article2026-04-04
Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen
Kleinanzeigen migrates Secure Payment from OPP to Adyen, taking direct control of payment processing and fraud prevention for Germany's largest classifieds marketplace.
adyen
Source · Embedded Finance Review ↗
◇ article2026-02-04
Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued
Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.
adyen
Source · Embedded Finance Review ↗
◇ article2025-10-07
Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?
Worldpay launches embedded finance with Unit to challenge Stripe and Adyen. Plus Reverb's marketplace wallet strategy with Ansa. Deep dive analysis.
adyenstripeworldpay
Source · Embedded Finance Review ↗
◇ article2025-06-30
Adyen Co-CEO Reveals Plans to Double Down on Embedded Finance After 63% Revenue Growth
Adyen Co-CEO plans to double down on embedded finance after 63% revenue growth. What this means for payment infrastructure competition.
adyen
Source · Embedded Finance Review ↗
◇ article2025-06-30
Adyen Doubles Down on Embedded Finance; Wolt's Fintech Journey
Adyen Co-CEO reveals 63% embedded finance revenue growth strategy while Xero acquires payments fintech Melio for $3 billion to compete with QuickBooks in the US market.
adyen
Source · Embedded Finance Review ↗
◇ article2025-06-16
ToolTime Pay Embedded Payments: Adyen Case Study Hints at Growing Adoption in German Craft Market
Adyen case study reveals ToolTime Pay adoption in German crafts market. How vertical SaaS providers use embedded payments as gateway to banking and lending products.
adyen
Source · Embedded Finance Review ↗
The stack
Payments / PSP
Adyen (self-operated)
Banking / BaaS
Adyen N.V. (in-house)
Card issuing
Adyen Issuing (in-house)
Ledger
Adyen proprietary ledger (in-house)
Lending
Adyen Capital (in-house)Adyen Capital (up to €100k, ML-based underwriting, repayment via fixed % of Adyen processed volume)
Open banking
Adyen Open Banking API (self-operated AISP/PISP)
Sponsor bank
Adyen N.V. (in-house)
FX & payouts
Adyen (self-operated)
Accounting
NetSuiteQuickBooksXeroSAP
Accounting gap: minor