“Can a European mobility super app unify ride-hailing, micro-mobility, and embedded financial services across nine fragmented national markets under a single platform?”
Originally launched in 2009 as mytaxi, one of Europe's first smartphone-based taxi dispatch apps. Evolved through a BMW/Daimler merger into FREE NOW, a broader 'mobility super app' covering taxis, e-scooters, e-bikes, carsharing, and public transit in 9 European markets. Acquired by Lyft in 2025 and rebranded Freenow by Lyft, with Checkout.com brought in as the primary payments infrastructure partner to unify acquiring across all European markets. The company also embeds B2B driver/partner financing through finmid, extending its platform beyond ride-hailing into financial services for driver partners.
FREENOW processes payments through Checkout.com. Disclosed money-movement rails: SEPA.
FREENOW's cards are issued through Adyen.
FREENOW's lending and capital products are provided by finmid.
The Embedded Finance Index 2026 maps 4 layers in FREENOW's stack: Payments / PSP (Checkout.com); Money movement (SEPA); Card issuing (Adyen); Lending (finmid and Driver/partner working capital financing (via finmid)).
FREENOW is founded in 2009 and headquartered in Hamburg, Germany (with UK operations at Harling House, Great Suffolk Street, London SE1 0BS).
Get a read on where your own stack stands against FREENOW and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.