“Can an all-in-one vertical CRM become the profit engine (payments + financing + accounting sync) that moving companies actually run their business on?”
SmartMoving is a vertical SaaS CRM/operations platform purpose-built for residential moving and storage companies. Since taking Mainsail Partners growth capital in 2022, the company has layered embedded finance capabilities on top of the core CRM — starting with integrated credit card and ACH processing through Remedy Payment Solutions, and adding Wisetack consumer financing to help movers close larger jobs. Accounting is deliberately handed off to QuickBooks Online via native sync rather than built in-house.
SmartMoving processes payments through Remedy Payment Solutions.
SmartMoving's lending and capital products are provided by Wisetack.
SmartMoving's embedded insurance is provided by RIG Moving Insurance.
SmartMoving integrates with QuickBooks Online.
The Embedded Finance Index 2026 maps 4 layers in SmartMoving's stack: Payments / PSP (Remedy Payment Solutions); Lending (Wisetack, Wisetack consumer financing embedded in estimates and Remedy Payments-linked consumer financing pre-qualification); Insurance (RIG Moving Insurance); Accounting (QuickBooks Online).
SmartMoving is founded in 2018 and headquartered in Dallas, TX, USA.
SmartMoving has raised $41.5M in total (latest round: Growth equity (Mainsail Partners), 2022).
Get a read on where your own stack stands against SmartMoving and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.