← State of Embedded Finance 2026

Green Magic Landscapes

Can a regional landscaping SMB grow leads by embedding consumer financing into every customer touchpoint?

HQMobile, AL, USA
FoundersLarry Koen Jr., Carita Koen
IndustryLandscaping / SMB Services
The story

Family-owned landscaping and lawn care business serving Mobile, AL and the Gulf Coast. Offers residential and commercial landscaping, debris removal, tree trimming, and related services. Embedded finance touchpoint is consumer-facing point-of-sale financing via Wisetack to fund landscaping projects.

Last 12 months
The stack
Lending
WisetackWisetack consumer installment financing (up to $25,000, 3–60 months, 0–35.9% APR)
Accounting gap: none