Deese Elite Concrete Coatings
“Can a small home-services contractor close more high-ticket jobs by embedding consumer financing at the quote?”
HQTallahassee, Florida, United States
FoundersBuck Deese, Ashly Deese
IndustryOther / Home Services (Concrete Coatings)
The story
Family-owned concrete coatings installer based in Tallahassee, FL with local teams across the Florida Panhandle and southern Alabama. Not a fintech — uses embedded finance only as a sales-enablement layer at the point of sale, partnering with Wisetack for consumer financing of home-improvement projects.
Last 12 months
—
The stack
Lending
WisetackWisetack consumer financing ($500–$25,000, 3–60 month terms, 0–35.9% APR) offered via Builder Prime CRM integration
Accounting gap: none