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Deese Elite Concrete Coatings

“Can a small home-services contractor close more high-ticket jobs by embedding consumer financing at the quote?”

HQTallahassee, Florida, United States
FoundersBuck Deese, Ashly Deese
IndustryOther / Home Services (Concrete Coatings)
The story

Family-owned concrete coatings installer based in Tallahassee, FL with local teams across the Florida Panhandle and southern Alabama. Not a fintech — uses embedded finance only as a sales-enablement layer at the point of sale, partnering with Wisetack for consumer financing of home-improvement projects.

Last 12 months
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The stack
1 layer disclosed in Deese Elite Concrete Coatings’s embedded-finance stack
Lending
WisetackWisetack consumer financing ($500–$25,000, 3–60 month terms, 0–35.9% APR) offered via Builder Prime CRM integration
Accounting gap: none

Deese Elite Concrete Coatings — frequently asked

Who provides Deese Elite Concrete Coatings's lending?

Deese Elite Concrete Coatings's lending and capital products are provided by Wisetack.

Who founded Deese Elite Concrete Coatings?

Deese Elite Concrete Coatings was founded by Buck Deese and Ashly Deese and is headquartered in Tallahassee, Florida, United States.

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