Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 6 companies across 3 categories.
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Founded 2011 as MarketInvoice, a pioneer of online invoice finance for UK SMEs. Rebranded to MarketFinance in 2019 as it added business loans, then to Kriya in 2023 as the company pivoted toward embedded B2B BNPL ('PayLater'), now available as a native payment method in Stripe checkout. In October 2025, UK digital bank Allica Bank acquired Kriya 100%, integrating its embedded credit and payments stack into a chartered bank.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/kriya/install" width="1" height="1" alt="" style="display:none">6 companies are linked to Kriya in the Embedded Finance Index 2026, through their own public disclosures or Kriya's published customer list, including Allica Bank, Meatex, Csols, Amber Labs, Nivoda and Farmlend.
Kriya is an embedded-finance provider in Lending, Accounts Receivable and PSP. It ranks #27 of 254 Lending providers by linked companies.
The most-named Lending alternatives to Kriya are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Kriya was founded by Anil Stocker, Ilya Kondrashov and Charles Delingpole and is founded in 2011, headquartered in London, United Kingdom.
Kriya has raised £50M facility (2024) + prior equity rounds in total.
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