“Can embedded B2B trade credit become a standard payment method at every online and offline checkout for SMEs?”
Founded 2011 as MarketInvoice, a pioneer of online invoice finance for UK SMEs. Rebranded to MarketFinance in 2019 as it added business loans, then to Kriya in 2023 as the company pivoted toward embedded B2B BNPL ('PayLater'), now available as a native payment method in Stripe checkout. In October 2025, UK digital bank Allica Bank acquired Kriya 100%, integrating its embedded credit and payments stack into a chartered bank.
Kriya discloses Allica Bank (parent, post-acquisition) as its banking provider, with Allica Bank (parent post-acquisition) as its sponsor bank, according to the Embedded Finance Index 2026.
Kriya does not disclose a bank charter of its own; its banking services are provided through Allica Bank (parent post-acquisition).
Kriya processes payments through Kriya PayLater (self-operated, B2B BNPL) and Stripe (distribution partner — Kriya available as a payment method in Stripe checkout).
Kriya's lending and capital products are provided by Kriya (in-house).
The Embedded Finance Index 2026 maps 4 layers in Kriya's stack: Payments / PSP (Kriya PayLater (self-operated, B2B BNPL) and Stripe (distribution partner — Kriya available as a payment method in Stripe checkout)); Banking / BaaS (Allica Bank (parent, post-acquisition)); Lending (Kriya (in-house), Kriya Embedded PayLater (B2B BNPL), Kriya Invoice Finance, Kriya Working Capital Loans and 3 others); Sponsor bank (Allica Bank (parent post-acquisition)).
Kriya was founded by Anil Stocker, Ilya Kondrashov and Charles Delingpole and is founded in 2011, headquartered in London, United Kingdom.
Kriya has raised £50M facility (2024) + prior equity rounds in total (latest round: Acquired by Allica Bank (October 2025)).
Get a read on where your own stack stands against Kriya and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.