Kriya
Also a provider — view Kriya’s profile →“Can embedded B2B trade credit become a standard payment method at every online and offline checkout for SMEs?”
Founded2011
HQLondon, United Kingdom
FoundersAnil Stocker, Ilya Kondrashov, Charles Delingpole
Total raised£50M facility (2024) + prior equity rounds
Latest roundAcquired by Allica Bank (October 2025)
IndustryFintech / Lending
The story
Founded 2011 as MarketInvoice, a pioneer of online invoice finance for UK SMEs. Rebranded to MarketFinance in 2019 as it added business loans, then to Kriya in 2023 as the company pivoted toward embedded B2B BNPL ('PayLater'), now available as a native payment method in Stripe checkout. In October 2025, UK digital bank Allica Bank acquired Kriya 100%, integrating its embedded credit and payments stack into a chartered bank.
Product timeline
2011
Founded as MarketInvoice, pioneering online invoice finance for UK SMEs· pivot
2019
Rebranded MarketInvoice to MarketFinance, expanding into business loans· pivot
2022
Launched embedded PayLater B2B BNPL product· lending
2023
Rebranded MarketFinance to Kriya· pivot
2024
Secured £50M facility from Viola Group; launched Kriya on Stripe checkout· lending
2025
Acquired by Allica Bank (100%)· acquisition
Regulated entities
1
regulatory licence held by Kriya
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
In the press
embeddedfinancereview.com ↗Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
The stack
4 layers disclosed in Kriya’s embedded-finance stack
Payments / PSP
Kriya PayLater (self-operated, B2B BNPL)Stripe (distribution partner — Kriya available as a payment method in Stripe checkout)
Banking / BaaS
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: minor
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.