“Can a traditional UK wholesale meat trader build a defensible online B2B food marketplace by using embedded trade credit to unlock buyer flexibility that legacy suppliers cannot match?”
Meatex started as a traditional UK wholesale meat and fish trader before pivoting to become an online B2B marketplace — self-described as the UK's #1 B2B meat and surplus food marketplace. The transition to a marketplace model exposed a gap in buyer credit flexibility that legacy trade-credit providers could not fill; Meatex addressed this by embedding Kriya's B2B BNPL product at checkout, allowing buyers 30- or 60-day deferred payment terms at no cost to the buyer. This embedded finance layer is central to the marketplace's value proposition for small buyer businesses.
Meatex's lending and capital products are provided by kriya.
Meatex is founded in 2012 and headquartered in Seaford, East Sussex, England, UK.
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