Meatex
“Can a traditional UK wholesale meat trader build a defensible online B2B food marketplace by using embedded trade credit to unlock buyer flexibility that legacy suppliers cannot match?”
Meatex started as a traditional UK wholesale meat and fish trader before pivoting to become an online B2B marketplace — self-described as the UK's #1 B2B meat and surplus food marketplace. The transition to a marketplace model exposed a gap in buyer credit flexibility that legacy trade-credit providers could not fill; Meatex addressed this by embedding Kriya's B2B BNPL product at checkout, allowing buyers 30- or 60-day deferred payment terms at no cost to the buyer. This embedded finance layer is central to the marketplace's value proposition for small buyer businesses.