Nivoda
“Can a B2B diamond marketplace become the financial infrastructure layer — payments, credit, and capital — for the global jewellery trade by leveraging proprietary transaction data for superior underwriting?”
Founded in 2017 as a pure B2B diamond marketplace (originally World Diamond Centre), Nivoda recognised that the payment and credit infrastructure of the traditional jewellery trade was broken as banks retreated from the sector. The company first embedded B2B BNPL via Kriya to offer payment terms at checkout, and found that credit customers showed materially higher retention and share-of-wallet — with roughly 50% of platform GMV moving onto credit terms. By 2025 Nivoda had internalised the lending layer through 'Nivoda Capital', a $60M facility-backed embedded credit product, cementing its shift from marketplace operator to financial infrastructure provider for the global jewellery trade.