“Can a B2B diamond marketplace become the financial infrastructure layer — payments, credit, and capital — for the global jewellery trade by leveraging proprietary transaction data for superior underwriting?”
Founded in 2017 as a pure B2B diamond marketplace (originally World Diamond Centre), Nivoda recognised that the payment and credit infrastructure of the traditional jewellery trade was broken as banks retreated from the sector. The company first embedded B2B BNPL via Kriya to offer payment terms at checkout, and found that credit customers showed materially higher retention and share-of-wallet — with roughly 50% of platform GMV moving onto credit terms. By 2025 Nivoda had internalised the lending layer through 'Nivoda Capital', a $60M facility-backed embedded credit product, cementing its shift from marketplace operator to financial infrastructure provider for the global jewellery trade.
Nivoda discloses Airwallex as its banking provider, according to the Embedded Finance Index 2026.
Nivoda does not disclose a bank charter of its own; its banking services are provided through Airwallex.
Nivoda processes payments through Airwallex.
Nivoda's lending and capital products are provided by kriya.
Nivoda uses Airwallex for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 5 layers in Nivoda's stack: Payments / PSP (Airwallex); Banking / BaaS (Airwallex); Lending (kriya, Nivoda Capital (embedded trade credit), B2B BNPL at checkout and Flexible payment terms for retailers); Unified APIs (Airwallex); FX & payouts (Airwallex).
Nivoda is founded in 2017 and headquartered in London, United Kingdom (100 Hatton Garden, Suite 202, EC1N 8JY).
Nivoda has raised undisclosed (VC-backed) in total (latest round: Debt / $60M facility, 2025).
Get a read on where your own stack stands against Nivoda and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.