Farmlend
“Can an agricultural B2B marketplace become the intelligent supply chain and embedded finance OS for global fresh produce trade?”
Founded2020
HQLondon, United Kingdom
FoundersAbdel Wahab Turkmani
IndustryMarketplace / Two-sided
The story
Founded in 2020 as a B2B agricultural marketplace connecting fresh produce growers with global buyers. Farmlend embedded Kriya Payments to solve the trade credit challenge — offering instant capital to growers in multiple regions and currencies — reducing operational complexity and enabling rapid global expansion. The platform has since evolved toward AI-powered supply chain automation, positioning itself as an intelligent operations layer for agricultural trade rather than a pure marketplace.
Product timeline
2020
Farmlend founded in London as an online B2B marketplace connecting fresh produce growers and packers with global distributors and retailers.· pivot
2023
Integrated Kriya Payments to offer embedded B2B trade credit and instant capital to growers and buyers on the marketplace.· lending
2025
Launched AI-powered supply chain automation layer (order monitoring, shipment tracking, AI document parsing) as core product direction.· pivot
The stack
Payments / PSP
Lending
KriyaKriya Payments — embedded B2B trade credit for growers and buyersDigital trade credit on marketplace
Accounting gap: significant