Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 9 companies across 1 category.
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Founded 2023-2024 by Brandon Lloyd (ex-Bypass CEO, sold to Fiserv 2020) and a team of ex-SaaS/payments operators after seeing that vertical SaaS platforms were losing most of their payments upside to processors like Stripe. Forward's thesis: build a payment-facilitation platform explicitly for software companies — offering a Managed PFAC (Forward holds the license), a pathway to becoming a registered PFAC on the same tech (Rails), and layered growth/insurance services (Maximize, Protect). Positioned as the anti-lock-in alternative to Stripe Connect and legacy PFAC providers.
Other Embedded Payments providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #6 of 15 in Embedded Payments — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/forward/install" width="1" height="1" alt="" style="display:none">9 companies disclose Forward in their stack in the Embedded Finance Index 2026, including Birdease, PreFlight, eCatholic, ASPIRA, Diamond Track, FollowThatPatient, Software4Nonprofits, ServiceMinder and getfwd.com.
Forward is an embedded-finance provider in Embedded Payments. It ranks #6 of 15 Embedded Payments providers by disclosed buyers.
The most-disclosed Embedded Payments alternatives to Forward are Stripe Connect (133 buyers), Mangopay (27 buyers), Worldpay for Platforms (21 buyers), Rainforest Pay (15 buyers), Adyen for Platforms (9 buyers) and VoPay (8 buyers).
Forward was founded by Brandon Lloyd and Derek Victory and is founded in 2023, headquartered in Austin, Texas, USA.
Forward has raised $16M in total.
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