FollowThatPatient
“Can a physician-designed all-in-one CRM/EMR capture the full administrative and financial workflow of cash-pay cosmetic practices, reducing reliance on generic software stacks?”
HQLos Angeles, CA (310 area code)
IndustryVertical SaaS / Healthcare
The story
FollowThatPatient is a vertical SaaS CRM/EMR platform designed by a physician for cosmetic and aesthetic medical practices. It bundles scheduling, health records, patient portal, marketing automation, and embedded payment processing into a single subscription. The platform targets a narrow but high-value niche — cash-pay cosmetic procedures — where billing is simpler than insurance-heavy specialties, making embedded payment and POS features central to the value proposition.
Last 12 months
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Product timeline
2021
Website copyright date indicates active operations as a CRM/EMR platform for cosmetic and aesthetic medical practices.· pivot
The stack
Accounting gap: significant