“Can a physician-designed all-in-one CRM/EMR capture the full administrative and financial workflow of cash-pay cosmetic practices, reducing reliance on generic software stacks?”
FollowThatPatient is a vertical SaaS CRM/EMR platform designed by a physician for cosmetic and aesthetic medical practices. It bundles scheduling, health records, patient portal, marketing automation, and embedded payment processing into a single subscription. The platform targets a narrow but high-value niche — cash-pay cosmetic procedures — where billing is simpler than insurance-heavy specialties, making embedded payment and POS features central to the value proposition.
FollowThatPatient processes payments through Forward.
FollowThatPatient is headquartered in Los Angeles, CA (310 area code).
Get a read on where your own stack stands against FollowThatPatient and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.