Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 6 companies across 1 category.
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Founded in 2020 in St. Paul as BlankMetal, JustiFi positioned itself as an embedded fintech operating system for vertical SaaS platforms — starting with payment facilitation and expanding into a broader suite covering payables, embedded lending / BNPL, and embedded insurance orchestrated through a single API and 'Unified Fintech Checkout'. The company operates as a registered PayFac in the US (sponsored by First-Citizens Bank & Trust) and as a registered ISO in Canada (Wells Fargo / First Data), positioning itself as the platform-of-record rather than a reseller of Stripe/Adyen.
Other Embedded Payments providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #8 of 14 in Embedded Payments — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/justifi/install" width="1" height="1" alt="" style="display:none">6 companies are linked to JustiFi in the Embedded Finance Index 2026, through their own public disclosures or JustiFi's published customer list, including RW Elephant, Evoliz, Leap, Crossbar, Demosphere and Ulule.
JustiFi is an embedded-finance provider in Embedded Payments. It ranks #8 of 14 Embedded Payments providers by linked companies.
The most-named Embedded Payments alternatives to JustiFi are Stripe Connect (135 buyers), Mangopay (26 buyers), Worldpay for Platforms (19 buyers), Rainforest Pay (15 buyers), Finix (8 buyers) and Forward (8 buyers).
JustiFi is founded in 2020 and headquartered in Saint Paul, Minnesota, USA.
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