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Toast

Provider
PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 12 companies across 1 category.

toast.com ↗Also analysed as a company — its own stack →Open Banking Tracker profile ↗
CategoriesPSP
Rank#35 of 538 in PSP
Buyers12 companies
HeadquartersBoston, Massachusetts, United States
Founded2011
FoundersSteve Fredette, Aman Narang, Jonathan Grimm
TickerNYSE:TOST
Market cap~$24B
IPO2021
Pre-IPO raised$902M

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Founders & story · from Toast’s own dossier

Toast began as a restaurant POS system in 2011 and has evolved into the vertical operating system for restaurants — bundling hardware, software, payments, payroll, lending (Toast Capital), and insurance. It IPO'd in 2021 and now facilitates over $215B in gross payment volume across ~180,000 locations. Its embedded finance strategy layers Toast-branded financial products (Capital, Payroll, Pay Card, Insurance) on top of a self-operated payments facilitator business, with Adyen selected as the strategic global processing partner.

Latest round: IPO 2021
Recent developments
  • 2026-08Adyen expanded its Toast partnership into the U.S., adding to existing coverage in Ireland, UK, Canada, and Australia. source ↗
  • 2026-09Toast launched Toast Fuel, extending its cloud POS platform to gas stations and convenience stores — unified fuel payments (pump + in-store), retail and foodservice on one platform, EMV-certified payments and fleet card acceptance. Partnering with OWL Services for onsite installation. source ↗
  • 2024-09-03~90% of total revenue derives from financial services (primarily payments). source ↗
  • 2026-01-01Announced AI capabilities (inventory insights, SKU management, invoice scanning) expanding beyond restaurants into food/beverage retail; generates over 70% of revenue from financial services layered on its software. source ↗
Acquisitions
xtraCHEF2021
Restaurant back-office / invoice management platform, now powering Toast Sync accounting integrations.
Full dossier: Toast’s own stack, layer by layer →
Who uses Toast
12 companies disclose Toast in their stack
Dazzle DenverMattenga’s PizzeriaSpoken CafeMei MeiBeach Hut DeliBangor Savings BankParis Creperie & CafeO’Maddy’s Bar & GrilleSwah-Rey DesserterieCasa RioLakewood Brewing CompanyOdd Duck
Buyer mix · 12 of 12 classified
Vertical SaaS / Restaurants · 8Hospitality / Restaurant · 2Bank / Community · 1Hospitality / Live Music Venue · 1
US · 11
What the disclosures say
Dazzle Denver
“pos.toasttab.com publicly lists Dazzle Denver as a Toast customer (TIER 1 known_customer_listing).”
Mattenga’s Pizzeria
“Toast (pos.toasttab.com) publicly lists Mattenga's Pizzeria as a customer — TIER 1 known_customer_listing.”
Spoken Cafe
“Toast POS publicly lists Spoken Cafe as a customer at https://pos.toasttab.com/. Toast is an integrated restaurant POS and payments platform, meaning payment processing is handled through Toast's built-in acquiring stack.”
View source · pos.toasttab.com ↗
Mei Mei
“Toast (pos.toasttab.com) publicly lists Mei Mei as a customer — TIER 1 known_customer_listings evidence.”
Beach Hut Deli
“Toast is listed as the technology provider powering the Beach Hut Deli mobile app (beachhutdeli.com/app-privacy-policy/), and Toast publicly lists Beach Hut Deli as a customer at pos.toasttab.com.”
Bangor Savings Bank
“Merchant Solutions page names Global Payments (primary acquiring partner), Clover, Toast (Genius Restaurant), and TransFreedom as the merchant-services offerings Bangor resells to business customers.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Toast? Claim this profile above to unlock your own full list.
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What Toast runs on · from its own dossier
The third-party providers Toast itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Toast.
PSP
AdyenFifth Third Bank
Sponsor Bank
WebBankThread Bank
BaaS
Thread Bank
Card Network
Mastercard
Lending
WebBank
Insurance
NEXT Insurance
KYC
Persona
Open Banking
Plaid
Payroll / HRIS API
Finch
Full dossier with evidence for each layer →
Alternatives to Toast

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe783 buyers →Adyen278 buyers →PayPal153 buyers →Checkout.com113 buyers →Worldpay89 buyers →Mollie64 buyers →checkout58 buyers →Braintree57 buyers →
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Ranked #35 of 538 in PSP — Embedded Finance Index 2026
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<a href="https://www.embeddedfinanceindex.com/vendors/toast?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/toast.svg"
       alt="Ranked #35 of 538 in PSP — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/toast/install" width="1" height="1" alt="" style="display:none">

Toast — frequently asked

Which companies use Toast?

12 companies disclose Toast in their stack in the Embedded Finance Index 2026, including Dazzle Denver, Mattenga’s Pizzeria, Spoken Cafe, Mei Mei, Beach Hut Deli, Bangor Savings Bank, Paris Creperie & Cafe, O’Maddy’s Bar & Grille, Swah-Rey Desserterie, Casa Rio and 2 others.

What does Toast do?

Toast is an embedded-finance provider in PSP. It ranks #35 of 538 PSP providers by disclosed buyers.

Is Toast publicly traded?

Yes. Toast trades as NYSE:TOST, listed since 2021.

What are the alternatives to Toast?

The most-disclosed PSP alternatives to Toast are Stripe (783 buyers), Adyen (278 buyers), PayPal (153 buyers), Checkout.com (113 buyers), Worldpay (89 buyers) and Mollie (64 buyers).

Who founded Toast?

Toast was founded by Steve Fredette, Aman Narang and Jonathan Grimm and is founded in 2011, headquartered in Boston, Massachusetts, United States.

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