Mattenga’s Pizzeria
“Can a family-owned, engineer-operated regional pizza chain build scalable systems and digital infrastructure to compete with franchise brands in the Texas market?”
Founded2014
HQSchertz, Texas, USA
FoundersMatt Stanfield, Hengam Stanfield
IndustryVertical SaaS / Restaurants
The story
Founded in 2014 by two engineers with no restaurant background, Mattenga's Pizzeria scaled from a single acquired shop to a multi-location regional brand in San Antonio and surrounding Texas communities. The owners applied an engineering mindset to systematize operations as they expanded to eight locations. A notable digital transformation came through adopting Owner.com for on-domain ordering, which materially improved Google search visibility and average check size. The company operates as a privately held, family-owned restaurant group with no disclosed external funding.
Product timeline
2014
Matt and Hengam Stanfield, engineers with no restaurant experience, took over a failing pizza shop in San Antonio and founded Mattenga's Pizzeria.· pivot
2024
Scaled to eight locations plus a mobile unit across San Antonio, Schertz, and New Braunfels, Texas, with additional stores planned.· expansion
2024
Partnered with Owner.com for on-domain online ordering and a branded mobile app, driving $192,000 in incremental sales in 30 days and 1,000+ app downloads.· digital
The stack
Payments / PSP
Accounting gap: none