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Swah-Rey Desserterie

“Can a women-focused dessert bar concept scale across multiple St. Petersburg locations while maintaining scratch-made quality?”

Founded2015
HQSt. Petersburg, Florida, United States
IndustryVertical SaaS / Restaurants

The story

Swah-Rey Desserterie was founded in 2015 in St. Petersburg, Florida as a women-focused dessert bar specializing in scratch-made desserts paired with wine, beer, and coffee. The company grew from a single location to multiple St. Pete locations by 2019. It operates as an independent food and beverage venue with no disclosed external funding or fintech pivot.

Last 12 months

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Product timeline

2015

Founded as St. Petersburg's only dessert bar, offering 50+ scratch-made desserts designed by women for women.· pivot

2019

Expanded to a second downtown St. Pete location open 7 days a week, with plans for third and fourth locations.· pivot

The stack

1 layer disclosed in Swah-Rey Desserterie’s embedded-finance stack

Payments / PSP

Toast (self-operated POS payments)

Accounting gap: none

Swah-Rey Desserterie — frequently asked

Who is Swah-Rey Desserterie's payment processor?

Swah-Rey Desserterie processes payments through Toast (self-operated POS payments).

Where is Swah-Rey Desserterie headquartered?

Swah-Rey Desserterie is founded in 2015 and headquartered in St. Petersburg, Florida, United States.

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