Swah-Rey Desserterie
“Can a women-focused dessert bar concept scale across multiple St. Petersburg locations while maintaining scratch-made quality?”
Founded2015
HQSt. Petersburg, Florida, United States
IndustryVertical SaaS / Restaurants
The story
Swah-Rey Desserterie was founded in 2015 in St. Petersburg, Florida as a women-focused dessert bar specializing in scratch-made desserts paired with wine, beer, and coffee. The company grew from a single location to multiple St. Pete locations by 2019. It operates as an independent food and beverage venue with no disclosed external funding or fintech pivot.
Last 12 months
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Product timeline
2015
Founded as St. Petersburg's only dessert bar, offering 50+ scratch-made desserts designed by women for women.· pivot
2019
Expanded to a second downtown St. Pete location open 7 days a week, with plans for third and fourth locations.· pivot
The stack
Payments / PSP
Accounting gap: none